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This is how customer service works today

Find out how a German home improvement store and a pharmacy improve their quality of consulting by using digital signage elements and tablets.

In these examples, the online and offline world are connected to offer a comfortable and unique shopping experience.

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Your team of EuroCIS
www.eurocis.com

	Digital consulting in the DIY sector
	EuroShop trade fair family
	Digital signage in pharmacies
	Shoppable content
	EuroCIS 2018: Technology Never Sleeps
	Retail Technology News
	Newsletter Service

Knauber Freizeitmärkte emphasize digital signage for improved quality of consulting

“We want to use the digital world to optimally serve our customers“

Photo: entrance of the branch in Pulheim; copyright: Knauber

The digitization of the POS has finally reached the DIY sector. The home improvement store as a place where you can touch and try things is more and more turning into a place of digital consulting. The Knauber Freizeitmärkte have also recognized this great potential and furnished their stores with digital signage columns and tablets. Products that are not available offline are ordered online from the vendor right at the store.

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EuroShop trade fair family: Enablers of successful retail trade fairs around the globe

EuroShop, EuroCIS, C-star and in-store asia: the top events in the industry

Photo: Logos of the EuroShop trade fair family EuroShop, EuroCIS, C-star, in-store asia; copyright: Messe Düsseldorf

The EuroShop trade fair family presents trends in the global retail world. While EuroShop and EuroCIS provide insights into innovation and technology for the retail sector, C-star and in-store asia offer access to the emerging mega-markets in Asia.

Digital signage in pharmacies: better consulting with new technologies

Pharmacies need a shopping experience too

Photo: Digital Signage at Rathausapotheke (English: Rathaus Pharmacy) at the HUMA shopping center in St. Augustin; copyright: OPTIMUM-Media GmbH

Touchscreens, open display behind the counter and digital consultation counters: A look inside the Rathausapotheke (English: Rathaus Pharmacy) at the HUMA shopping center in St. Augustin raises the bar when it comes to digital signage. Its goal is to offer customers a special experience and amplify its consulting service.

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Shoppable content: content and commerce merge with a click

The potential goes beyond fashion and sports

Shoppable content is a fairly recent e-commerce trend, albeit one that is gaining momentum in the fields of fashion, sports, interior design as well as food. Its implementation is technically sophisticated, but what’s most important is the teamwork in the company and a good, target audience specific concept.

Photo: woman touching on an iPad, copyright: panthermedia.net/Antonio Guillem

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EuroCIS@Social Media

Whether moving image or short messages - get background information of the trade fair and news from the industry in our social media channels.

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Next EuroCIS will take place from 27th February - 1st March 2018 in Düsseldorf.

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