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Find out how a German home improvement store and a pharmacy improve their quality of consulting by using digital signage elements and tablets.

In these examples, the online and offline world are connected to offer a comfortable and unique shopping experience.

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Your team of EuroCIS
www.eurocis.com
Digital consulting in the DIY sector
EuroShop trade fair family
Digital signage in pharmacies
Shoppable content
EuroCIS 2018: Technology Never Sleeps
Retail Technology News
Newsletter Service

Knauber Freizeitmärkte emphasize digital signage for improved quality of consulting

“We want to use the digital world to optimally serve our customers“
Photo: entrance of the branch in Pulheim; copyright: Knauber
The digitization of the POS has finally reached the DIY sector. The home improvement store as a place where you can touch and try things is more and more turning into a place of digital consulting. The Knauber Freizeitmärkte have also recognized this great potential and furnished their stores with digital signage columns and tablets. Products that are not available offline are ordered online from the vendor right at the store.
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EuroShop trade fair family: Enablers of successful retail trade fairs around the globe

EuroShop, EuroCIS, C-star and in-store asia: the top events in the industry
Photo: Logos of the EuroShop trade fair family EuroShop, EuroCIS, C-star, in-store asia; copyright: Messe Düsseldorf
The EuroShop trade fair family presents trends in the global retail world. While EuroShop and EuroCIS provide insights into innovation and technology for the retail sector, C-star and in-store asia offer access to the emerging mega-markets in Asia.
Read more about our Global Competence!
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Digital signage in pharmacies: better consulting with new technologies

Pharmacies need a shopping experience too
Photo: Digital Signage at Rathausapotheke (English: Rathaus Pharmacy) at the HUMA shopping center in St. Augustin; copyright: OPTIMUM-Media GmbH
Touchscreens, open display behind the counter and digital consultation counters: A look inside the Rathausapotheke (English: Rathaus Pharmacy) at the HUMA shopping center in St. Augustin raises the bar when it comes to digital signage. Its goal is to offer customers a special experience and amplify its consulting service.
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Shoppable content: content and commerce merge with a click

The potential goes beyond fashion and sports
Shoppable content is a fairly recent e-commerce trend, albeit one that is gaining momentum in the fields of fashion, sports, interior design as well as food. Its implementation is technically sophisticated, but what’s most important is the teamwork in the company and a good, target audience specific concept.
Photo: woman touching on an iPad, copyright: panthermedia.net/Antonio Guillem
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EuroCIS 2018: Technology Never Sleeps!
From February 27th to March 1st 2018, visitors can learn about the latest trends, innovations and case studies in retail technology. The EuroCis 2018 in Düsseldorf is the place to be for anyone who wants to keep up with technological possibilities for retailers.
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The ACP announces new multimedia Coupon Industry Resource Library
Association of Coupon Professionals compiled content about coupon promotions for retailers and producers. The Coupon Industry Resource Library (CIRL) is a project to help promote coupons as a sales and marketing tool.
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John Lewis Partnership announces five retail tech startups for JLAB 2017
The John Lewis Partnership has selected five retail tech startups for JLAB 2017. The finalists were chosen from more than 300 applications and presented innovative ideas in the retail and food services space.
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2017 Amazon Robotics Challenge winners announced
Contestants at this year’s Amazon Robotics Challenge were awarded 270,000 dollars in prizes to support continued innovation within the robotics and automation community. The robots had to successfully pick and stow unique items.
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Research examines benefits of promoting competing retail websites
Dr. Mohammad Zia was surprised to find online promotion by competing providers on certain webshops. Researchers then found that in-store advertising by competitors is a common practice across the web. Under specific circumstances there may be mutual advantages for both retailers.
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EuroCIS@Social Media
Graphic: Social Media Icons
Whether moving image or short messages - get background information of the trade fair and news from the industry in our social media channels.
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Next EuroCIS will take place from 27th February - 1st March 2018 in Düsseldorf.

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Portal editorial team: beta-web GmbH/ iXtenso.com
Newspartner: EHI, beta-web GmbH/ iXtenso.com
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