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Review: EuroCIS 2018 - Outlook: The new EuroShop.mag


The members of the EuroShop trade fair family EuroShop, EuroCIS, C-star and in-store asia are now united in one magazine: The brand new EuroShop.mag combines multimedia content from all over the world and features a lively design and a wealth of retail expertise.
Find out for yourself in this newsletter!

Furthermore, we will revisit EuroCIS 2018: We present selected highlights of the coverage in picture and sound.

We hope you enjoy reading it.

Your team of EuroCIS

Personalizing online customer approach
Visions of Retail: Prof. Benoit
Exhibitor application for EuroShop 2020 online
Visitor’s Corner: Coca-Cola at EuroCIS 2018
EuroShop World Cup betting game
In the rickshaw with … Steven Largent
3 questions to … Godelef Kühl, godesys AG
Keeping up with the digital transition
Retail Technology News
Newsletter Service

Psychographic Targeting:

Fostering a personalized online customer approach

Icons of different people with different ethnic backgrounds; copyright: / mustahtar
Psychographics broadens the previously applied segmentation for targeting audiences and adds two dimensions: the personality and behavior of the consumer. The goal is to deliver targeted and personalized online advertising.
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Visions of Retail: How technologies will drive retail

Sabine Benoit; copyright: Messe Düsseldorf
At EuroCIS 2018, Sabine Benoit, Professor of Marketing at the University of Surrey, told us which developments she expects to see in the future of brick-and-mortar retail: among those are a more central role for the convenience market, faster checkout and a more targeted design of customer approach.
Watch the interview here
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EuroShop on Track for 2020

Exhibitor application online

Graphic of a high-speed train with EuroShop logo; copyright: Messe Düsseldorf
Make sure not to miss your opportunity to jump on the EuroShop express! At this early stage 200 international exhibitors have already registered for 2020. Online registration as an exhibitor for the forthcoming EuroShop is now also open to you.
Register now!
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Visitor’s Corner: Interview with Stefan Ziegler, Coca-Cola

Stefan Ziegler reports on his observations at EuroCIS 2018, where he is impressed by surveillance systems that record out-of-stock situations in real time.
Stefan Ziegler; copyright: Messe Düsseldorf
Watch the interview here
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Don't miss the EuroShop World Cup betting game

Football in the goal net; copyright: Fotolie

The World Cup 2018 in Russia is getting closer – Football fever is nearly here. Take your chances with our EuroShop World Cup contest! Choose the winners and get a professional table kicker as the grand prize!

Registration link and conditions of participation will follow in the next newsletter.

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In the rickshaw with … Steven Largent, SES-imagotag

Soon there won’t be any e-commerce vs. physical store, knows Steven Largent, Innovation Project Manager at SES-imagotag. Which role electronic shelf labels will play here, he explains on his way to EuroCIS.
Steven Largent; © Messe Düsseldorf
Watch the interview here
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3 questions to … Godelef Kühl, godesys AG

Godelef Kühl; copyright: godesys AG
Find out what Godelef Kühl, founder and CEO of godesys AG, has to say about implementing cross-channel sales and marketing activities in this interview.
To the interview
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Digital Transformation

Tasks for the new German governement

Hand turning knob from analog to digital; copyright: / Olivier Le Moal
Digital technologies can increase operational efficiency and help develop innovative concepts. Nevertheless, digital transformation makes many entrepreneurs feel uneasy. A survey found, that smaller retailers ask for support to keep up with the competition.
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U.S. consumers: omnichannel approach to grocery shopping

Adoption of online grocery shopping is moving at a slower pace than other consumer categories, but it’s growing with about 10 percent of U.S. consumers now regularly buying groceries, reports The NPD Group.
Woman looking at product in supermarket; copyright: / Wavebreakmedia ltd
Read more
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EuroCIS@Social Media

Graphic: Social Media Icons
Whether moving image or short messages - get background information of the trade fair and news from the industry in our social media channels.
Keep in touch!

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Next EuroCIS will take place from 19th - 21th February 2019 in Düsseldorf.

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Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH/
Newspartner: EHI, beta-web GmbH/

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