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Customer access – direct contact with the customer and relevant, personalized service offerings – is a key success factor. We show you two examples of this: Almost everyone uses WhatsApp, and messengers are a channel where consumers hang about every day anyhow. And through which they like to contact companies and seek advice. How can retailers use that? We’ll give you an overview. METRO has launched a customer app that combines customer card, product information, communication channel and soon self-checkout. The complete shopping process from a single source, so to speak. We wish you a good connection to your customers,
Your team of EuroCIS
www.eurocis.com
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