Dedicated program at Globus boosts customer loyalty

 In cooperation with the management consultancy KPS, Globus’s hypermarkets have evolved their My Globe customer loyalty program. The company implemented SAP Marketing, CRM, and Gigya (now SAP Customer Data Cloud) to extend multichannel business processes and enhance customer loyalty. A further objective was to ensure compliance with the EU’s General Data Protection Regulation (GDPR). Globus is one of the few independent family-owned retail companies in Germany and currently has 46 hypermarkets.

Exhibitor Data Sheet