How is the crowd being assembled to test a specific store? The client can customize the user group to test any store. Recently, for instance, we relaunched the online store of our client
Hofmeister Pferdesport. Unfortunately, there is nobody in our agency who is familiar with equestrian sports, yet there are many people in the crowd of course that match the store’s customer profile. Users who are into this subject on a personal level usually have a much better feel for the functions and contents of this type of store. This is why crowdtesting is an enormous advantage, especially for stores that address a more specific group of customers.
How does error correction work after the tester feedback? Initially, the focus group compiles the information on the detected errors in the store. The test results can very simply be reviewed in an Excel file. Testbirds also provides the option to call up the results via specific online platforms. Here, testers subsequently post a description of the problem and a short video or screenshot. After Testbirds has corrected the problems found in the store, another round of feedback follows where the store is once again being tested. Afterward, we are able to hand off the project to the customer. Testbirds also prepares a final report that confirms the successful implementation of test results by an independent source.
How is this testing service received by store operators? Most of our clients feel confident about the extensive tests. Our regular customers are usually excited about the chance to receive feedback again and in doing so improving their store even further. The focus here is typically on usability tests that are particularly beneficial for stores whose design has been around for several years. Oftentimes, there is still an enormous potential for optimization and modernization the retailer would like to take advantage of.
Interview: Daniel Stöter, EuroCIS.com
