29.06.2012
01.06.2012
30.04.2012
30.04.2012
24.02.2012
A modern checkout counter can do more than just take in money. EuroCIS has something for all retailers. A few short weeks before the trade show starts, several highlights all about checkout counters are already on the horizon. While some exhibiting companies emphasize their new products, others are able to report about larger orders from the retail market.24.02.2012
Cashless and also ever more often contactless payment with credit card or cell phone is on the rise. Nevertheless many customers still prefer to pay with bills and coins. The German Federal Reserve however has largely backed out from directly supplying cash to the retail market. That’s not the only reason small stores as well as large chain stores are highly interested in new choices that reduce costs in cash handling and at the same time increase safety.24.02.2012
In April of 2003 the Metro Group – at that time located at the Extra Future Store in Rheinberg, Germany – started to introduce self-checkout registers in German food retailing. In October 2003 the rollout began in Ratingen near Düsseldorf. According to Uwe Pieper, at this point nationwide approximately 70 real,- hypermarkets are furnished with self-checkout counters. Yet sometimes equipment is also being taken down again. In this EuroCIS interview he talks about customers, configurations and cash register employees.01.01.2012
chim Himmelreich is one of the speakers of the Multichannel Forum at the EuroCIS. The management consultant now answers several important questions about selling on all channels before the event. Himmelreich, who manages the Department of E-Commerce of the German Federal Association of the Digital Economy (Bundesverband Digitale Wirtschaft BVDW), encourages retailers: if your target group is active in social networks, you should first listen to them and then actively join in the conversation. But to be able to do this, sales associates have to relearn, because networks speak a different language.01.01.2012
Since March 2010, Jürgen Schübel is in charge of development of the German market for the credit card by MasterCard and the”Maestro“- logo debit cards, which enable bank customers access to their checking account (called “giro account” in Germany). For Schübel, NFC contactless payment is getting more and more important. NFC (near field communication) is not just available for plastic cards. Card companies also place high hopes in the new NFC cellular phones. Retail needs new reading devices for this technology. In exchange, Schübel promises faster payment processing and fewer customers who want to pay with cash.01.01.2012
It is not just politicians who keep an eye on polls. They also play an important role in the economy. Marketing research lives from it and so does advertising. But a not terribly representative quick poll sometimes quickly gets turned into a “study“. The topic of multichannel marketing is a great example for this. But there is also some good research that can be taken seriously.