Overview: Fokus-Themen
Trivial or notable – Polls on the subject of multichannel solutions
01.01.2012
It is not just politicians who keep an eye on polls. They also play an important role in the economy. Marketing research lives from it and so does advertising. But a not terribly representative quick poll sometimes quickly gets turned into a “study“. The topic of multichannel marketing is a great example for this. But there is also some good research that can be taken seriously."Mobile money“ instead of cash
01.01.2012
The EHI Technology Days in Cologne, Germany, delivered a taste of the upcoming EuroCIS. One important topic in Düsseldorf is going to be cashless payment. For a long time, its share in German retail has stagnated at just over 40 percent. Now “mobile money” is hitting stores. But retailers are spoilt for choice: cards and cell phones with a wireless chip competing against cell phones that also turn into wallets without a chip.