Overview: Fokus-Themen
Trivial or notable – Polls on the subject of multichannel solutions
01.01.2012
It is not just politicians who keep an eye on polls. They also play an important role in the economy. Marketing research lives from it and so does advertising. But a not terribly representative quick poll sometimes quickly gets turned into a “study“. The topic of multichannel marketing is a great example for this. But there is also some good research that can be taken seriously.“Multichannel is going to be a topic for almost every retailer“ - Interview with Susanne Zander, Managing Director Xpress Reply, Gütersloh, Germany
01.01.2012
The number of EuroCIS exhibitors is growing and growing. Just before Christmas, Xpress Reply from Gütersloh booked their spot. Last year the company showcased for the first time in Düsseldorf under its former name cm4. It offers solutions for the new communication channels and digital media. In an interview on our focal topic Multichannel, Susanne Zander explains why this trendy topic creates so many problems in practice.