Today's customer always has his smartphone in hand. Do not miss anything, always be up to date. In order to keep stationary fashion retail a "place-to-go", retailers should go into much detail and meet the wishes and habits of customers with current technologies.
Lifeless mannequins with whom customers cannot identify could soon be a thing of the past. At least, if it’s up to new entrepreneur Mesut Yilmaz. He has developed a digital marketing concept for retailer’s store windows which he will be presenting at EuroCIS.