Coupons "to go" – acquiring and retaining customers with mobile couponing

Image: coupon is shown on a smartphone display; copyright: panthermedia/ ayo888

© panthermedia/ ayo888


Image: smartphone held over display; copyright: panthermedia/ leung cho pan

© panthermedia/ leung cho pan

Image: woman pays contact free with a smartphone; copyright: panthermedia/ SimpleFoto

© panthermedia/ SimpleFoto