Just try it: What brick-and-mortar stores do better than online retailers

Experiencing and testing with all senses

Photo: cold and rain chamber at Globetrotter in Cologne; © Globetrotter


Photo: barefoot path at vivobarefoot Flagship Education Store; © vivobarefoot

At the recently opened Vivobarefoot store in Cologne, Germany, customers can test the barefoot shoes on a barefoot path in the store, so they can be sure how the shoes might feel in “real” life.; © vivobarefoot

Photo: climbing at Globetrotter store in Cologne; © Globetrotter

Outdoor gear only reveals its true characteristics when it is used in an "outdoor" scenario – which means let’s go to the climbing wall with the matching equipment; © Globetrotter

Photo: Coffee bar at concept store 'Type Hype' in Berlin; © Type Hype

The Type Hype Store in Berlin: Right in the middle of all the products that center on letters, customers can also find a milk bar which serves organic milk and coffee products; © Type Hype