"Knowing when 'power hours' occur is crucial for personnel planning"

Interview with Bill McCarthy, ShopperTrak and James Cook, Thomas Sabo


Photo: Bill McCarthy; copyright: ShopperTrak

Bill McCarthy: "Retailers can use data to recruit staff in line with shifting trading patterns, including seasonality and promotional periods."

Photo: James Cook; copyright: Thomas Sabo

James Cook: "We have discovered that conversion rates drop at midday – deducing that this is because more experienced staff have gone to lunch and changing staff scheduling as a result."