"True omnichannel retailers understand that the customer comes first"

Interview with Channie Mize, General Manager for Retail at Periscope, a McKinsey Solution

Photo: Channie Mize; copyright: Periscope

Channie Mize: "We cannot lose sight of the fact that transformation on this scale is difficult and takes time." © Periscope

Photo: World Retail Congress 2016; copyright: Periscope

Periscope has conducted the research at World Retail Congress 2016, held in Dubai at the beginning of April. &Periscope

Photo: Smartphone; copyright: Rattanaburi

The very best customers shop across multiple channels - stores, online and mobile; © Rattanaburi