Using store windows effectively as customer magnets


Image: Two horicontaly standing mannequins. In the background you can see paper bags; Copyright: L+T

Store window design Fashion House L+T; © L+T

Highlighting the essentials

Changeable eye-catchers

Digital signage elements: "In the future, customers will decide what they want to see" (Nicole Werner)

Image: Big screen in a shop. A young woman is standing infront of it; Copyright: Luigi Bucchino

With the Virtual Showcase retailers could present personalized outfit configurations; © Luigi Bucchino

Coherent design