"You should never collect data you would need to keep secret from the customer"

Interview with Axel Jahn, Managing Director of Netpioneer GmbH


Picture: Axel Jahn; copyright: Netpioneer GmbH

Axel Jahn: "Primarily data that offers the customer the biggest benefit is being collected." © Netpioneer GmbH

Picture: customer data management for dm-drogerie markt; copyright: Netpioneer GmbH

Netpioneer has recently developed a real-time online solution for the central management of customer data for dm-drogerie markt. © Netpioneer GmbH