Mr. Krueger, what solution does valuephone offer retailers in the mobile couponing sector?
We essentially provide a cloud-based solution that offers a series of standard modules such as Mobile Couponing but also Mobile Payment or Mobile Loyalty in terms of loyalty rewards programs. The system is completely modular and can be used individually. Overlapping functions are available if the application is utilized in its entirety.
Are there different technical capabilities on how mobile couponing can be used?
Let’s start with the most classic one: the retailer starts a coupon campaign and marks several articles with coupons. They are available for customers through the app even before the actual purchase. By nature, the food retailing industry sends out several coupons per week. The focus here is on the checkout process at the POS which is supposed to be completed as quickly as possible. That’s why our system has an automation feature that tracks which articles the cashier has scanned. The coupons are subsequently automatically offset in realtime.
Having said that, we also have clients who emphasize single coupons. Like Deutsche Telekom for example which offers its customers top quality coupons. These are not presented in a list of several offers. In this case, single coupons can be directly stored in the Wallet, meaning the payment system.
Basically, you can differentiate between check-in and checkout coupons. That’s why another option is couponing with QR codes since you can use coupons very flexibly. QR codes are delivered directly at the store, at the entrance or between the shelves by the displays. The customer scans the codes and receives a coupon directly on-site. This way of delivery can also be achieved by using beacons. So far, we were only able to conduct pilot projects in this case since the technology has not caught on extensively with retailers. Of course, there is also the possibility of conducting location-based coupon campaigns with so-called geofences, meaning areas that are digitally detected by the app. If the user enters a defined zone, he/she receives a coupon via push notification for example. This works by using GPS. During checkout coupons are delivered through certain and freely selectable rules at the moment of payment. A coupon can be generated through a certain purchase amount, a certain combination of products or a certain time.