What trends do you see in the retail world?
Needless to say, the digitization of retail at all levels is a megatrend. That being said, I also believe that emotionalization in the brick-and-mortar retail sector will become very important in providing additional customer benefits. After all, that’s also the focus of EuroShop. Visitors were also able to experience the kind of customer journey that stores should create. Embedded in a real-life retail scenario, some exhibitors enabled guests to experience the latest solutions.
Both visitors and exhibitors used the trade show as a source of inspiration. How was the new 7 Dimensions concept received?
Our concept with 7 Dimensions paid off nicely because we gave the trade fair a clearer structure. They made it easier for visitors to get their bearings. Exhibitors of our Lighting Dimension were especially pleased to now have their own special place and visibility. Needless to say, this is also important to us in light of the competitive trade show Light&Building, which in some years takes place almost at the same time as EuroShop.
What’s more, the Dimensions show that everything here takes place under one roof. Nowhere else can you find a consolidated variety of heterogeneous and highly relevant products and services for the retail sector than here within these 18 halls. Meanwhile, the transitions are always smooth – just like they are in the retail sector. Especially the area of POP Marketing has shown many smooth transitions to the retail technology sector.
The average length of stay of visitors at this year’s trade fair was 2.1 days. During this time, visitors were hopefully able to take away the inspiration and investment opportunities they seek to implement in the coming years.
EuroShop is over and now it is on to EuroCIS: What can we expect from the world of retail technology next year?
I believe that we are going to see even more personalized customer engagement at the next EuroCIS since customers are becoming increasingly discerning and want to be acknowledged as individuals. Location-based services that send more targeted and personalized offers and products to a customer’s smartphone will also play a key role. In general, solutions that make products and services more individual and personalized are increasingly important. Robotics and artificial intelligence will enjoy increased popularity. And although the comprehensive application of humanoid robots may still be a ways off and a vision for the future, robots can still assist in delivery services, stocking shelves, and inventory management. Electronic shelf labels will hopefully finally make a breakthrough. Especially here in Germany, they are still used with some hesitation yet increasing interest.
We also had several inquiries from companies that are normally active solely in the lighting business but are now becoming more relevant to other technology sectors thanks to new complete solutions.
The upcoming EuroCIS will benefit from the strong EuroShop tailwinds. Never before did we have such a large technology sector like the one at this EuroShop, featuring a net internal area of 17,800 square meters and 540 companies. Those are record numbers! And even the last EuroCIS was already much bigger than the prior one in 2015. This also proves that a world without technology is unthinkable. It is the driving force behind the retail industry.