Aside from technically generated scented delights, the simplest, natural methods can ensure that customers feel at ease at the store, for example by offering culinary options. If you smell coffee, you might feel inspired to immediately relax after shopping with a delicious hot beverage.
This is something the Type Hype Store in Berlin indulges in. Right in the middle of all the products that center on letters, customers can also find a milk bar which serves organic milk and coffee products. The retailer in the pedestrian area can also accomplish this with a cozy coffee nook. The impact on customer loyalty is immeasurable. After all, customers remember those brief relaxing moments during their shopping excursions and gladly come back to the store.
Touching, trying, tasting, smelling and feeling the vibe – those are the sensual moments an online store is not able to offer. This is how the brick-and-mortar store creates experiences that get engraved into a customer’s memory. A clear advantage that retailers can use in large and small areas.