Digital Instore Media: New ways to improve customer communication

Digital media at the POS are becoming increasingly popular


Image: Woman in front of a display; copyright: NEXTGEN smart instore

Large screens are especially well suited to highlight advertising messages
© NEXTGEN smart instore

Image: How different channels are combined - mobile, in-store displays, POS, social; copyright: AOpen

Kiosk systems have already become indispensable in retail as an intelligent multichannel tool © AOpen

Image: touchscreen stele in front of a Media Markt; copyright: xplace GmbH

Media Markt in Bern relies on screens of various sizes and terminal stands that provide the complete online and offline product selection © xplace GmbH