Our solution for your Point of Sale - The Intenta S1000 people counter
Making store and shopping center performance measurable!
From the years 2020 to 2022, online retail received a significant boost to its already good growth due to the global pandemic, as shown in the annual report of the Federal Statistical Office Germany as well as in the HDE Online Monitor 2021. Among other things, providers of online shops benefit greatly from the ability to evaluate large amounts of profound and individual customer data. In order to provide a similar advantage to brick-and-mortar retailers, Intenta GmbH has expanded its sensor portfolio with the S1000 people counter, a specialist for people counting with the goal of supporting traditional retailers in obtaining com-prehensive customer data.
Key performance indicators of customer footfall
In order to measure the performance of stores or shopping centers, 3D smart sensors are used to gather counting results and tracking data. These are the basis of the following key performance indicators and activities:
Customer occupancy of a store in real time
Success of marketing activities and sales promotions
Comparison of the customer volumes in different stores
Staff planning based on customer footfall
Hot and cold area mapping
With knowledge of these statistical parameters, you can obtain an accurate picture of customer behavior in the store.
Stereovision technology for accurate counting results
In order to generate reliable information, it is essential that the counting data is as accurate as possible. In order to achieve this precision all Intenta 3D-Smart sensors use advanced stereo-vision technology. This works by observing an object or a person through two cameras positioned at a fixed base distance. This allows one to obtain a depth information similar to human vision from which a digital 3D model can be generated. By doing so, significantly more accurate counting results can be produced than, for example, with 2D-video technology. Since all image data is processed in the sensor, only anonymous data is transferred for further analysis. For the proof of counting accuracy, validation data can be recorded with the sensors and later evaluated in a separate tool.
Intenta 3D Smart Sensor Portfolio
Intenta GmbH offers the two sensor variants S1000 and S2000 for the implementation of your projects.
The Intenta S1000 offers a range of features tailored specifically to retail applications, with focus on people counting and dwell time analysis. This makes the S1000 a cost-optimized option, which can be easily connected to statistical analysis software due to the universal interfaces and protocols. The S1000 combines the benefits of the stereovision technology in a more compact housing and enables an unobtrusive installation in the entrance area with a discreet appearance.
In comparison to the S1000, the Intenta S2000 has a more versatile range of functions. Thanks to a wide variety of housing and lens options, the S2000 can be used in various use cases with mounting heights from 2.20m to 12.00m.
We would be happy to consult with you about further applications and technical details of our sensors at our exhibition booth 10/D04 at EuroCIS 2022.
We look forward to starting a conversation with you!