Delfi Technologies A/S

Frankonia combines its online and offline shopping experience

The German hunting equipment retailer - Frankonia - has decided to implement the Breece system with electronic shelf labels (ESL) from Delfi Technologies in all its stores to unify the online and offline shopping experience.

Founded in 1908, Frankonia has become a market leader in hunting equipment with a multichannel business and more than 40,000 items.

To ensure the same shopping experience and product information across all channels, Frankonia partnered with Delfi Technologies. To make this happen, Delfi has already delivered over 10 million ESLs to over 2,000 locations spread across Europe.

- We know Delfi Technologies from working with other retailers and found that their cloud-based ESL solution is the ideal choice for our needs, says Svenja Horz, project manager for all stores at Frankonia.

The ESL solution from Delfi Technologies was chosen because it is cloud-based and very easy to use. At the same time, the implementation is simple and requires only a small infrastructure, which does not take much time to get started.

- Due to the good test results of the pilot project with Delfi's ESL solution, we have decided to roll out the solution in all our stores. This will allow us to manage our product and price information much more smoothly and at the same time we have the possibility to react much faster, says Jens Meister - Sales Manager at Frankonia.

The rollout is scheduled to be completed in the first quarter of 2022.

He is complemented by Svenja Horz, who explains:

- The combination of the cloud solution and the light infrastructure makes the entire installation process very simple and straightforward.

The electronic shelf labels are fully graphic, which means Frankonia can put anything important on the labels - texts, logos, barcodes, etc. Among other things, Frankonia has placed QR codes on the displays to link the offline sales channel with the online platform

With the ESL solution, Frankonia can ensure the same pricing online and offline, with a high degree of flexibility when it comes to price changes. Everything can be changed within seconds, across all channels.

- It has become much easier and faster to work with special promotions, as the time-consuming exchange of paper tags in all stores is no longer necessary, says Jens Meister.

Frankonia was founded in 1908 and is the German market leader in hunting and sport shooting. The company operates a multi-channel business with 24 stores across Germany, which includes equipment for hunters, shooters and collectors, as well as high-quality fashion and exclusive outdoor gear.

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