Electronic Shelf Labelling (ESL) is very popular and is gaining more and more acceptance over printed price labels. The digital professionals from umdasch are currently supporting the retail company Müller as an ESL implementation partner with the piloting and preparation at the flagship store in Ulm.
A tailor-made package with different layouts and a customised ESL rail forms the core of this project. Through the connection to the umdasch eXperience Platform (uXP), Müller also relies on a smart interface for extensive information from the operation of the digital price tags.
Exhibitor Data Sheet