EHI recognises the best IT solutions in retail with the 2019 reta awards
For the 12th year running, EHI Retail Institute has selected the winners of the Retail Technology Awards Europe (reta). At the official awards ceremony – part of EuroCIS 2019 – in the Dr Thompsons restaurant in Düsseldorf, three equal prize winners were honoured in the following categories: Best Customer Experience, Best Enterprise Solution, Best Instore Solution and Best Omnichannel Solution.
Best Customer Experience category
This award goes to retailers who have introduced future-focused methods and technology to raise customer loyalty and satisfaction. The winners are:
Conrad Electronic has developed a smart-living platform called Conrad Connect. After registration, which is easy and free, it enables users to link up intelligent devices, apps and services from many different areas of life. The platform offers a simple rule editor for integrating various devices and creating automated processes. Users can search for solutions of other users on the platform and implement them with a single click.
Edeka Paschmann offers its customers a “scan & go” experience. With an app by snabble, they can start making purchases right away with their smartphones. Scanned products land in the digital shopping cart, and the total bill is always visible. Customers then pay at the self-checkout terminal without having to scan the items again.
Metro: Technology from Scandit Computer Vision enables customers to see price information on their smartphones using augmented reality (AR). They can scan multiple items simultaneously. All of the functions are contained in the Metro companion app.
Best Enterprise Solution category
This category rewards retailers who have raised efficiency by developing and implementing innovative systems and technologies, either internally or in collaboration with other companies. The winners are:
Fashion retailer bonprix has chosen the price optimisation software Blue Yonder to improve its sales and margins. Data are the key to remaining competitive, so the company wanted to gain valuable insights via machine learning to optimize its pricing processes. The AI-based technology is now allowing bonprix to set prices across its international markets and product ranges automatically.
Checkpoint and Iper have launched the Connectivity project in order to achieve better data transparency for its head offices and meet additional security requirements. Smart Analytics records and analyses historical data from the installed EAS systems. Smart Counter measures customer flows and generates sales reports that include security incidents and statistical data on customers.
Metro is using state-of-the-art open-source technology to set up a new IT infrastructure that is independent of software and hardware suppliers. To do this, it has developed a distributed micro-service infrastructure that combines NoSQL databases, a blockchain and a distributed file system. Developed in collaboration with Deepshore, the system is completely infrastructure-independent.
Best Instore Solution category
This award goes to retailers who through the use of technology at the point of sale have achieved demonstrable operational added value. The winners are:
Bio c’ Bon: Geolocated digital price tags from SES-imagotag make it possible to determine the exact locations of all products. Security cameras watch for out-of-stock items and report empty shelves. By spotting empty shelves and making sure they are refilled, the system ensures a better customer experience.
Together with T-Systems, Edeka Jänecke implemented a project that combined store modernisation and digitalisation. Modernisation included giving the store a fresh look and introducing attractions like a juice bar and sushi bar. A fast broadband connection was put in place to give customers Wi-Fi access. Thanks to the digital system the store is now able to analyse its customer flow.
Saturns’ customers use an app that was specially developed. They can use it to scan the QR codes of the items they want to buy and pay for them directly by credit card or PayPal. RFID technology protects against theft. Each article in the store has a unique ID in the form of an RFID tag. RFID gates at the exit read the status of each article and determine whether it has been paid for. The store has no checkout counters; Saturn Express was tested as a pop-up-store over a period of three months in Innsbruck, Austria.
Best Omnichannel Solution category
This award goes to retailers who have modernised their IT infrastructure and linked their online and offline environments. The winners are:
IKEA and Diebold Nixdorf have set up a cloud-based infrastructure. All customer transactions, whether from e-commerce or the retail checkout, are stored and processed in the cloud. The data are used for ideal omnichannel-processes including all channels and better shopping experience.
Kroger: Working with Sunrise Technology, Kroger has developed EDGE, or Enhanced Display for Grocery Environments, an IoT solution based on Microsoft Azure. EDGE supplies real-time dynamic content to customers, such as promotions in the store or online shop. When new information comes in, it can be transferred to the displays in just a few steps. In addition, EDGE provides a digital platform in the cloud for marketing campaigns. Advertising space can be sold online and displayed via EDGE in the store.
Tally Weijl wants to connect with its customers through all channels, online and offline, in order to secure their brand loyalty. The SAP Omnichannel POS solution from GK Software makes this possible. It provides central, real-time control for all countries and covers omnichannel processes in the stores, in the online shop and on customers’ smartphones. The system offers a wide range of payment methods, efficient delivery of products wherever they are ordered and simple handling of returned goods. Home delivery, click & collect and in-store ordering are also fully integrated.