This year, the eighth POPAI D-A-CH Awards ("Point of Purchase Advertising International") will be awarded. The prize honors materials and promotions for the POP. At EuroCIS in hall 10 (booth F42-G42) the entries are already exhibited.
We took a look at the promotion displays for the retail area and compiled a special selection here for you.
From the boxes of the Eduscho Cafissimo capsule dispenser, customers can take the individual coffee capsules themselves and put together a mixture to try out different flavours at home. The upper part of the display is movable and the illuminated Cafissimo logo rotates automatically.
The architectural highlight of 2016 in Germany was the completion of the Elbe Philharmonic Hall in Hamburg. Inspired by its architecture, this packaging presents selected beers of the Störtebeker Braumanufaktur in a special way. In addition, the cardboard boxes with transparent plastic cover can be reused as a decorative element for home.
The shelf display for Aussie's products puts the products into the right light. If a customer approaches the display or shelf, a motion sensor controls the built-in LEDs and the front products are illuminated from below.
Equipped with a camera, the display for Nutella invites passers-by and consumers to join in. They are asked to put on their best smile, the result will then be displayed and evaluated on a built-in screen. With the interactive element the Smile-O-Meter the brand activates its community.
The BORCO Cocktail Car imitates the design of the popular foodtrucks known from festivals and events. Ideal for summer, this display promotes the enjoyment of cocktails and barbecue in the category of beverages and tobacco.
The PIXI photo box for Rotkäppchen brand is definitely more than just a simple advertising display. On the occasion of its 65th anniversary, Rabenhorst GmbH launched a special campaign in which customers can have their picture photographed at the POS and then have their picture printed on the individually designed label.
Not only fans of Nintendo games will stand in front of this display. The Super Mario Odyssey display does not carry any merchandise, the customer finds the video games at the shelf. However, with several levels and a movable element, the display stops customers. Mario has his companion Cappy with him and thanks to the integrated motor, Cappy moves up and down over Mario's head.
Reber's well-known “Mozart Kugeln” were placed appropriately in the resonance body of a piano. With its special shape, the Reber grand piano display is a real eye-catcher in the confectionery department.
The wet shaving test unit for Procter & Gamble is all about enabling customers to touch and try out the products. Therefore, unpackaged copies of the razors are presented in front of an illuminated backcard.