Craftsmanship meets high-tech

The Mühlenbeck butcher creates a convenient customer experience across all channels through digitalization.

Some call it connected commerce, others call it the perfect customer experience: With the help of the Bizerba RetailApp MyOrder, among other things, the innovative traditional butcher Mühlenbeck creates a consistent and continuous shopping experience - whether in the store or for pre-orders via app or phone. This also includes networked Bizerba hardware that integrates seamlessly into the existing infrastructure, whether in production, in the preparation room, at the fresh food counter or at the cash register.

Fleischerei Mühlenbeck is a family business with over 115 years of history. Only those who move with the times remain successful for so long - innovation and development are therefore part of the company's DNA. And in 2020, Mühlenbeck is once again opening a new chapter: Out-of-home sales will be outsourced and expanded. The family owns a building with a shop right next door. When the previous tenant decided to close up shop, Mühlenbeck seized the opportunity to build a new butcher's shop with a preparation room on the 190 square meters - a well-considered, multimillion-dollar investment. The new store and an innovative store concept will also include extensive digitalization, including pre-ordering via a smartphone app. The goal is to preserve traditional craftsmanship while increasing efficiency and customer convenience through innovative technology.