Cube Store – Radsport Bert benefits from digital price tags

The Cube Store – Radsport Bert (Germany) exclusively sells one of the most well-known German bicycle brands, as the name suggests. In addition to a wide range of e-bikes and bio-bikes, a versatile portfolio of accessories is offered. In order to make it easier for customers to obtain information about prices and products, Cube Store – Radsport Bert has opted to introduce  digital price tags  from the Danish IT company Delfi Technologies.

One of the biggest advantages of digital prices is that Cube Store – Radsport Bert can now update prices in real-time without having to manually replace the signs. In addition, product information such as descriptions and features can also be updated in the same way.

The digital price tags can also be used to promote offers.

“The introduction of digital price tags is a modern upgrade for our showroom, but above all, it is also a great relief for our employees,” reports Managing Director Bert Grabsch. Digital price tags contribute to improving the customer experience by providing a more modern and technologically advanced shopping experience. This also makes it easier for customers to find exactly the information they need. The improved shopping experience helps to generate more sales and increase customer satisfaction. “We plan further steps to use the digital price tags even more effectively,” reports Marcel Rzepka, Deputy Manager at Cube Store. “Then inventory levels, sizes, and color variants should also be displayed in real-time directly on the display.

The  Breece Go app  from Delfi Technologies makes it easy for Cube Store – Radsport Bert to manage its digital price tags. The app allows the retailer to link products with tags directly in front of the respective product and simultaneously change the layout of the tags.

Delfi Technologies’  antennas  communicate with the digital price tags, ensuring that all prices and product information are always up to date. The antennas are robust and easy to install. Furthermore, they ensure stable and reliable communication between the digital price tags while providing a high range – up to 5000m² per antenna. Accordingly, only 1 antenna is needed for the sales area in the Cube Store in Brandenburg.