As a retailer, establish close and direct contact with your end consumers in order to offer them personalised digital customer services. Note that customers' smartphones play a major role in this context.

Solutions which zero in on this goal are:

• digital shopping assistants
• personalized coupons
• digital customer cards
• and much more

A successful long-term retail strategy requires the customer experience to be optimally aligned with the expectations of the target group. With increasing digitalization, customer needs are changing and the demand for personalized experiences is constantly growing. By using modern technologies, customer data, purchase histories and similar information can be analyzed profitably. This takes personalization, service and customer-centric shopping experiences to a new level. A holistic approach that encompasses both brick-and-mortar and digital retail is crucial to meeting customer expectations, strengthening customer loyalty in the long term and ensuring competitiveness. At EuroCIS 2025, innovative solutions will be presented that support retailers in aligning their business processes even more closely with the needs of their customers – from CRM systems to personalized marketing solutions.

In order to optimise your digital services, you should always take the consumer perspective and focus on customer needs. Know your customers, act in a way that is tailored to your target group and decide on the ideal solutions for the customer experience. Are you still looking for technologies and methods for your customer-focused interaction? The product categories at EuroCIS 2025 will point you in the right direction.