MariElla Labels Oy

Virnatie 3, 01300 Vantaa
Telephone +358 207 508650
Fax +358 207 508665

Hall map

EuroCIS 2018 hall map (Hall 10): stand F03

Fairground map

EuroCIS 2018 fairground map: Hall 10


Holger Kohlwey


+49 (0) 176 2850 7557


Neil Faulkner

United Kingdom of Great Britain and Northern Ireland

+44 (0)753 84 59 428


Jari Ekblad


+358 (0)40 1262802


Our range of products

Product categories

  • 01  Solutions for stores, head office and e-commerce
  • 01.10  Price labelling
  • 01.10.01  Electronic shelf labels
  • 01  Solutions for stores, head office and e-commerce
  • 01.10  Price labelling
  • 01.10.02  Labels and price tags

Labels and price tags

Our products

Product category: Electronic shelf labels

Digital Price Tags for Fashion Retailers

Dynamic pricing allows retailers to take advantage of happy hour-, season sale-, peak- and end-of-season pricing. Pricing is easy, flexible and remote-controlled. With just a push of a button the prices of the selected garments are changed within a store or across a chain of stores.

Maintenance and price updates can be performed remotely, saving countless work hours. The two-way radio enables effective and timely reporting while all price updates are automatically acknowledged. EllaFashion dynamic pricing system comes with tools to create customized reporting system. All EllaFashion Price Tags are reusable and sustainable with estimated lifetime of 5-7 years.

Dynamic and digital pricing is a unique way to maximize sales, profit and margins.

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Product category: Electronic shelf labels

Shelf Edge Labels

EllaRetail Shelf Labels (ESL) take the best qualities out of e-paper technology and paper-like look. The shelf edge label shows product and pricing information and the photo sticker is available in four colors. On top of that, there is a possibility to indicate the product’s rating from one star up to the top five. Product information stickers display for example product name and code, EAN or QR-code. Pricing information is dynamic and easily updated. For promoting purposes and campaigns a percentage can be shown with wording like Offer or Sale. EllaRetail Pricing Solution’s wireless labels employ a two-way radio communication and can be easily affixed to shelf edge. The digital price tags show multiple currencies. EllaFashion Solution brings a modern pricing and sales tool for fashion retailers. The pioneering technology is innovated and developed in Finland. All price tags are recyclable.

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Product category: Electronic shelf labels

Smart Fitting Room

EllaFittingRoom Solution for increased cross-sales and efficient anti-theft
EllaFittingRoom is an smart fitting room that works together with MariElla labels. It helps customers to try and buy more and the efficient anti-theft features help you to achieve minimum shrinkage. With the EllaFittingRoom Solution enabled, the customer can easily request different size, color or different garments via tablet. EllaFittingRoom solution also calculates garments (i.e. EllaFashion price labels) arriving and leaving the fitting rooms continously and reports all kinds of unusual behaviour.

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Product category: Electronic shelf labels

Electronic Price Labels

The superior visual and functional properties of EllaFashion Solution make it an attractive choice for all kinds of environments; from an exclusive boutique to outlets and anything in between. The price optimization tool follows the sales plans made for the product batches and changes the price according to demand, when needed. Retailer saves money and receives a reliable tool for maximizing sales, profit and margins. Inventory is automatic and storage is always up to date. Flexible and remote-controlled pricing releases the sales personnel to engage in serving the customers. The customer service becomes faster, accurate and easy and the customer’s shopping experience is more comfortable than ever. EllaFashion Solution consists of digital price tags, two-way radio equipment and controller software. It provides dynamic pricing, real-time inventory and attachable anti-theft.

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Company news




Dec 5, 2017

Company web site - News

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About us

Company details

MariElla Lables Oy offers for retail and fashion brand store chains an efficient digital price tags service, which unbeatable benefits are remotely made dynamic price change, real-time inventory and built-in anti-theft feature. The two-way radio system electronic pricing solution, that is developed in close cooperation with the retailers. Main customers are in Scandinavia and Central Europe.

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Area of business
  • Solutions for stores, head office and e-commerce
  • IT services