The background is that the BOE Technology Group (BOE) has agreed with Alibaba to digitize their HEMA Fresh supermarkets.
Previously, BOE and SES-imagotag joined forces in the retail digitalization business. Alibaba has recently announced plans to open 30 new HEMA stores in Beijing alone by the end of the year. There are currently 25 in seven Chinese cities.
The concept of the HEMA Fresh stores is radical and unique. Within a radius of three kilometers, HEMA delivers all food directly to your doorstep in just 30 minutes - including freshly caught fish and seafood. This novel supermarket is the purest manifestation of Alibaba's ambitions to merge online and offline, offering customers more efficient and flexible shopping. + the best execution of omnichannel retailing to this day.
It starts with a mobile app that allows for researching of products while consumers browse the store. All payments are handled through Alipay, the mobile-payments platform owned by Alibaba. To improve consumers experience, the data collected from transactions is used to personalize recommendations, while geographic data helps to plan the most efficient delivery routes.
The HEMA flagship store, which recently opened in Beijing, is 10,000 square meters and therefore larger than most soccer fields. The Megastore is optimized for both online and offline shopping - 80 percent of sales are made online and 20 percent directly in the shop. Up to 7,000 orders a day can be delivered with the in-house delivery service via a fleet of modern electric scooter within a radius of 3 kilometers. And it does not take more than 30 minutes per order to be delivered.
All this is only possible through the radical and seamless combination of goods system, logistics and payment. This is particularly evident in the areas of mobile Internet, retail in the cloud and intelligent hardware. The SES imagotag solutions fit exactly to these requirements. That's why the HEMA flagship store is equipped with VUSION
- the latest ESL generation from SES-imagotag. VUSION
is the world´s most modular digital price tag (ESL). It offers multi-optional features in Shopper Connectivity, Channel Synchronization and Shelf-Edge Automation.
According to a 2017 study by Goldman Sachs, China's online trade will grow to $ 1.7 trillion by 2020. This market is the largest in the world anyway.More info
The Chinese BOE Technology Group is an IoT company and one of the world's largest manufacturers of displays for mobile phones, tablets, notebooks, as well as monitor and TV screens. The annual turnover in 2017 is about 15 billion dollars. For example, BOE displays are used by brands such as Samsung, LG, Dell, HP, Lenovo, Huawai.
SES-imagotag is the world leader in smart digital price tags and electronic price adjustment. The group is headquartered in Paris and has 15 offices on four continents. There are research centers in Austria, Germany and Taiwan.
The combination of both companies wants to take the lead in networking the retail infrastructure. A central global platform will be created for this. The strategic core elements are Screens, Sensors, Artificial Intelligence and Big Data. The most important growth markets are Asia, North America and Europe.
At the NRF 2018, SES-imagotag will showcase the ultimate omnichannel experience with many HEMA Store applications and present the new ESL Generation VUSION
as a world premiere.