PromoServer - Multichannel customer loyalty
To enable consumers to use customer loyalty programs, promotions, gift certificates, or coupons across all sales channels offered by a respective retailer, Superdata developed PromoServer.
Many retailers wrangle with existing software products and architecture, which have often only been designed for a single channel. A number of various solutions for customer cards, gift cards, promotions, coupons, or sales make a company-wide, uniform use of these instruments extremely complicated for addressing customers and stimulating customer loyalty.
PromoServer software bundles all the instruments for customer loyalty and sales in a single solution. The different sales channels (stationary, online, or mobile) communicate with the PromoServer in real time via Web services. This gives consumers access to all the services incorporated in a multichannel strategy.
This solution thus makes it possible to implement multichannel promotions across stationary, online, and mobile communications, and it supports the handling, analysis, and planning of these. Customer data collected serves as a basis for the analysis in the connected CRM system. With the analysis of shopping carts and purchasing behavior from all channels, retailers are able to address their customers in a targeted way. The improved customer satisfaction supports a years-long customer relationship and, in the best case, an increase in purchase frequency or shopping cart value – thereby boosting profits.