Displaydata Ltd.

1st Floor, Greenwood House, London Road, Bracknell, RG12 2AA Berkshire
United Kingdom of Great Britain and Northern Ireland

This company is co-exhibitor of
Delfi Technologies A/S

Hall map

EuroCIS 2018 hall map (Hall 10): stand D53

Fairground map

EuroCIS 2018 fairground map: Hall 10

Our range of products

Product categories

  • 01  Solutions for stores, head office and e-commerce
  • 01.10  Price labelling
  • 01.10.01  Electronic shelf labels

Our products

Product category: Electronic shelf labels

Electronic shelf label Aura 21

Pricing, it influences everything – that’s why major online retailers change up to 2.5 million prices daily. It’s not so easy in store: the number of labels retailers can change is limited by the amount of time staff have free. What’s more, labelling is a laborious task that most staff prefer to avoid. Here’s a better way:

With our electronic shelf labels you can remotely change prices and promotions in seconds – across one store or thousands. Featuring the latest electrophoretic display (EPD) technology, our labels reduce glare, reflecting just your prices and not your lights, are viewable through close to 180°, and are fully graphic with the brightest and most consistent colours and images available. They can also operate from -25°C* to 30°C. They communicate two-ways – reporting that updates have been made and providing details such as battery voltage and temperature, so you can ensure the display’s quality is always high. And, with an integrated Bluetooth option, you can not only easily align prices across your channels, you can offer personal and rewarding promotions through your app, based on a shopper’s location in store. It’s how pricing should be.

Aura 21
Black on ‘paper-white’
Changeable batteries and long life (typically 5 years with up to 5 updates per day. Excludes BLE and freezer label)
Dimensions: 2.7 x 1.3 x 0.5 in / 68 x 34 x 13 mm

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Product category: Electronic shelf labels

Electronic shelf label Chroma Red 16

Pricing, it influences everything – that’s why major online retailers change up to 2.5 million prices daily. It’s not so easy in store: the number of labels retailers can change is limited by the amount of time staff have free. What’s more, labelling is a laborious task that most staff prefer to avoid. Here’s a better way:

With our electronic shelf labels you can remotely change prices and promotions in seconds – across one store or thousands. Featuring the latest electrophoretic display (EPD) technology, our labels reduce glare, reflecting just your prices and not your lights, are viewable through close to 180°, and are fully graphic with the brightest and most consistent colours and images available. They can also operate from -25°C* to 30°C. They communicate two-ways – reporting that updates have been made and providing details such as battery voltage and temperature, so you can ensure the display’s quality is always high. And, with an integrated Bluetooth option, you can not only easily align prices across your channels, you can offer personal and rewarding promotions through your app, based on a shopper’s location in store. It’s how pricing should be.

Chroma Red 16
3 colour – red, black and ‘paper-white’
Changeable batteries and long life (typically 5 years with up to 3 updates per day)
Dimensions: 1.7 x 1.9 x 0.5 in / 42 x 48 x 13 mm

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Product category: Electronic shelf labels

Electronical shelf label Chroma Yellow 74

Pricing, it influences everything – that’s why major online retailers change up to 2.5 million prices daily. It’s not so easy in store: the number of labels retailers can change is limited by the amount of time staff have free. What’s more, labelling is a laborious task that most staff prefer to avoid. Here’s a better way:

With our electronic shelf labels you can remotely change prices and promotions in seconds – across one store or thousands. Featuring the latest electrophoretic display (EPD) technology, our labels reduce glare, reflecting just your prices and not your lights, are viewable through close to 180°, and are fully graphic with the brightest and most consistent colours and images available. They can also operate from -25°C* to 30°C. They communicate two-ways – reporting that updates have been made and providing details such as battery voltage and temperature, so you can ensure the display’s quality is always high. And, with an integrated Bluetooth option, you can not only easily align prices across your channels, you can offer personal and rewarding promotions through your app, based on a shopper’s location in store. It’s how pricing should be.

Chroma Yellow 74
3 colour – yellow, black and ‘paper-white’
Changeable batteries and long life (typically 5 years with up to 3 updates per day)
Dimensions: 7.2 x 4.8 x 0.6 in / 182 x 122 x 15 mm

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About us

Company details

We help retailers optimise revenues and margins by improving the customer experience at the shelf-edge where most purchasing decisions are made. Our electronic shelf labels, with the option of integrated Bluetooth, enable retailers to:

  • Achieve unprecedented agility – in seconds they can refresh labels anywhere to launch engaging promotions, display updated stock levels, social reviews, language and currency details and change prices (ensuring accuracy across all channels)
  • Improve operational efficiencies and free staff up to spend more time with customers
  • Know which promotions work and to present offers to customers based on their location in-store
  • Move quickly as market conditions change, to simplify the introduction of new products and to easily mark down perishable stock.
We do this through the clearest, brightest and most eye-catching Electronic Shelf Labels available. We were the first to introduce a fully graphical 3-colour label to deliver eye-catching pricing and promotions and lead this category, having shipped millions of labels. Our labels are part of an architecture designed in partnership with retailers to be enterprise ready. Our trusted platform is simple to install and needs the least amount of in-store hardware of any vendor. It’s also built to connect with big data and point of sale systems, to accelerate the shift in pricing, promotions and inventory from intuition to a science-based, highly flexible approach. Our wireless network is completely secure, while our intuitive but robust software enables the centralised management of any number of labels across any number of stores – from a single server at your headquarters.

Displaydata is led by highly experienced retail executives, display Engineers and Scientists. Our research and development centre devotes its time to helping retailers offer more engaging experiences in-store, achieve super-agile pricing and promotions, and find new ways to increase loyalty among today’s tech-savvy and connected customers.

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