In addition to the classic people counting and frequency detection using laser technology, our service portfolio also includes the tracing of paths and heat mapping using camera or video technology.
The path tracing – also called heat mapping – and the resulting movement data are determined and displayed using the latest technologies and state-of-the-art software. The knowledge and the visualisation of customer paths and people movements in malls, stores, railway stations etc. form the basis for various evaluations. This allows you to optimise, for example, the placement of products, the arrangement of shelves as well as the setup of the entire store using this knowledge.
We offer solutions for collecting and evaluating this information. We will create heat maps in daily and weekly resolutions. The number and the staying times in various zones can be made available as a CSV or XML file. PeCo Heat map informs you about: The movement of customers inside the store or mall or in a larger area such as cities and shopping malls The customers whereabouts and duration of stays The preferred paths Well and less frequented areas The actual POS.
Head detection for wide and heavily frequented passages even outdoors – shopping centres, pedestrian zones, events, trade shows, stadiums, airports, etc.
The PeCo LC LASER SCANNER registers the movement of people in all possible entrance, exit and passage areas in buildings and pedestrian zones without restricting the movement of the people by channelling. With special laser detectors, the direction of the movement of all people located within the detection range is registered and used to determine the number of people entering and leaving.
The counting information is delivered via digital switch outputs. An Ethernet connection is possible as well, which allows for a fast transfer of the information even over larger distances inside of buildings. Furthermore, the pulse output via GSM can be transmitted directly to the server.
Currently, we are working on the integration of the algorithms so that the PeCo LC can output several results at the same time. In addition to several count lines, a distinction between children and adults is also to be realised. The PeCo LC will therefore deliver not only the information about the number of people that pass through your detection range but also the information whether these people were adults or children and whether they walked, for example, on the left or right side of the street through your pedestrian zone or mall.
The benefits of the PeCo LC at a glance:
Highest counting accuracy on the market Robust components, results independent of weather Distinction between adults and children (in development) Several measurement lines in one device including count that detects the direction of movement (in development) Wireless data transfer or use of Ethernet.
Entrance, exit and passage areas of retail stores (stores, boutiques etc.) Main and secondary entrances of shopping centres, public buildings, etc. Since the hardware consists of a stereo camera, it achieves a count accuracy of 98 %. The 3D technology achieves even in difficult counting situations reliable results. The PeCo SC registers the movement of people in most passage areas without restricting the movement of people to be counted through channelling. The direction of movement of all the people located within the detection range is evaluated and used to determine the number of people entering and leaving. There are no miscounts due to reflections on the floor, which significantly improves the counting accuracy by detecting object heights (3D technology). It is also possible to distinguish between children and adults. These counting results are transmitted as individual measurement results. Due to the option to save several separate measurement lines within the counting range, it is possible to show several counting results with only one stereo camera (example 1st measurement line frequency entrance shop, 2nd measurement line frequency upwards stairs, 3rd measurement line frequency in front of the shop access (transverse movement)) You can also set the unit so that you can use the PeCo SC to monitor the filling level inside an area. The requirement for both applications is that the installation height and detection width allow the stereo camera to cover the areas to be monitored.
The benefits of the PeCo SC at a glance:
No miscounts due to reflections Distinguishes between adults and children Several measurement lines in one device inclunding count that detects the direction Wireless data transfer or use of Ethernet PoE possible Surface-mounted or built-in option
LASE PeCo is a manufacturer and system solution provider in the areas of customer analytics and perimeter protection. LASE PeCo offers mainly solutions for measuring visitor frequencies, path analyses, customer and staff satisfaction as well the monitoring of open spaces and open space inspections. Frequencies are an important variable for the success of stores, shopping streets, pedestrian zones and shopping centres. When we choose our measurement methods, we put great importance on solutions that respect privacy. COMPETENCE, EXPERIENCE and CREATIVITY make us the ideal full-service partner for your requirements!
The LASE PeCo Systemtechnik GmbH as the subsidiary of the LASE Industrielle Lasertechnik GmbH founded in 1990 became independent in early 2008 and specialises in the use of laser measurement technologies for collecting data on people frequencies.
In addition to the use of laser-measurement technology in the industrial area, LASE has been involved for more than 15 years with the counting of people using highly accurate technology.
LASE PeCo offers components and system solutions. The applications range from short-time measurements at events to complex and permanent installations in shopping centres, retail stores or in cities.
LASE PeCo uses laser measurement equipment – mostly under the most difficult conditions. Especially cities use this technology in order to measure the frequencies of their pedestrians. Only the laser sensor system is able to ensure the quality of the counting process for heavily frequented and wide measurement points outdoors.
LASE PeCo has a team of experienced engineers and technicians that always provide competent support to their customers from the planning to the operation of the measuring equipment as well as the data evaluation and training.