ELSE Corp is an Italian B2B start-up based in Milan, founded in 2014. The companys core business is the design and development of a technologically advanced Cloud SaaS & API platform and its related know-how about the two key concepts: Virtual Retail and the Real Time Fashion System. Through their Direct-to-Consumer approach to the market, the start-up aims to accelerate the transformation of the fashion industry towards a Product as a Service model, thanks to the automation and democratization of Product Customization & Personalization processes and an industrial approach to Made to Measure retail sales.
The key concept, Virtual Retail is an innovative hi-tech industrial process for 3D & Cloud based Mass Customization of fashion products. It puts together front-end retail processes such as product personalization and the 3D commerce of exclusive, personalized, made to measure products; with cloud-based back-end processes such as mass customization, virtual fitting and order generation for smart hybrid manufacturing. It offers B2B (white label) and B2B2C (powered by E.L.S.E.) solutions to brands, retailers, manufacturers and independent designers. Virtual Retail transforms brand distribution channels into new concept spaces, providing a unique Virtual Shopping CX through different channels – from a completely virtual experience delivered via Augmented, Mixed or Virtual Reality devices; to Virtual Retail Corners in real physical spaces.
The Real Time Fashion System or RTFS, enhances the customer experience of virtual shopping and optimizes the Virtual Retail production chain with machine learning, AI, deep learning & procedural modelling. It is a vision for a new product design process for companies and independent designers, that leads to the accurate prediction of individual needs & product demand while positively impacting the fashion industry, socially & environmentally, on a global scale.
We are committed to creating value not only for the market but also for society! We are redefining the Value Chain for the fashion industry through Applied Research; open innovation and collaboration with industry leaders; the development of sustainable, transparent and traceable technology and business processes; and through market trials for new Distribution Models.