Start-up

ELSE CORP SRL

Via Torquato Tasso 7, 20123 Milano (MI)
Italy
Telephone +39 02 4815794
Fax +39 02 25061313
info@else-corp.it

Hall map

EuroCIS 2018 hall map (Hall 9): stand A56-6

Fairground map

EuroCIS 2018 fairground map: Hall 9

Our range of products

Product categories

  • 01  Solutions for stores, head office and e-commerce
  • 01.08  Digital marketing solutions
  • 01.08.01  Integrated digital signage solutions

Integrated digital signage solutions

Our products

Product category: Integrated digital signage solutions

virtual retail corner

The Azure based Product Configurator and MTM sales support system are based on proprietary, multi-patent pending, processes.

Customers can experience this Virtual Shopping CX through different channels – from a completely virtual experience delivered via Augmented, Mixed or Virtual Reality devices; to Virtual Retail Corners in real physical spaces.

 

An ‘ideal’ Virtual Fashion Retail experience on the E.L.S.E. platform is comprised of these six core elements:

Virtual Boutique 3D app: The first point of contact, it is a digital representation of the brand’s retail space, navigable via embedded hotspots. The Virtual Boutique is a customisable UI (via an SDK) of the 3D Configurator.
Virtual Catalogue 3D app: A navigable catalogue of all shoppable virtual products.
Cloud based 3D Configurator: It is a real-time 3D rendering front-end application framework based on E.L.S.E. APIs, integrable into a brand or retailer’s offer on any platform (web, mobile, AR, MR, VR etc.) via a dedicated platform UI SDK - providing an extraordinary customisation experience.
Sales Assistant’s tablet app: A remote device to navigate through and select the options of the 3D Configurator.
3D foot/ body scanner and its tablet app: To gather the customer’s measurements.
Physical Samples and test products: Material and product part samples introduce a tangible side to the customisation process, giving the customer a sense of the texture and quality of the final product.

More Less

Product category: Integrated digital signage solutions

Virtual Couture Fashion

We propose a new technology and approach to fashion design, retail and manufacturing that supports a transformational change in the industry, moving it towards a direct to consumer, customer pull approach: Virtual Couture Fashion™, also known as the Real Time Fashion System, is a vision for a new product design process for companies and independent designers.

It enhances the customer’s virtual shopping experience and optimizes the Virtual Retail production chain through the use of 3D & 2D CAD teamed with AI, machine learning, deep learning & procedural modelling. From analytics & prediction to demand planning; personal demand to optimised product design; and from individual product design to on-demand manufacturing -- Virtual Couture Fashion™ or the RTFS, provides accurate predictions of style and size needs of individual customers while also forecasting product demand. By matching customers with products, and matching products with other products, it enables brands to forecast and plan product demand in real-time -- improving the social and environmental impact of the fashion industry, on a global scale.

More Less

Product category: Integrated digital signage solutions

Technology

Apart from creating a new visual platform for Virtual Retail and providing an easy way for brands to offer industrial made-to-order products to customers, we have also envisioned a completely new in-store shopping experience.

More Less

About us

Company details

ELSE Corp is an Italian B2B start-up based in Milan, founded in 2014. The company’s core business is the design and development of a technologically advanced Cloud SaaS & API platform and its related know-how about the two key concepts: Virtual Retail and the Real Time Fashion System. Through their Direct-to-Consumer approach to the market, the start-up aims to accelerate the transformation of the fashion industry towards a Product as a Service model, thanks to the automation and democratization of Product Customization & Personalization processes and an industrial approach to Made to Measure retail sales. 



The key concept, Virtual Retail is an innovative hi-tech industrial process for 3D & Cloud based Mass Customization of fashion products. It puts together front-end retail processes such as product personalization and the 3D commerce of exclusive, personalized, made to measure products; with cloud-based back-end processes such as mass customization, virtual fitting and order generation for smart hybrid manufacturing. It offers B2B (white label) and B2B2C (powered by E.L.S.E.) solutions‎ to brands, retailers, manufacturers and independent designers. Virtual Retail transforms brand distribution channels into new concept spaces, providing a unique Virtual Shopping CX through different channels – from a completely virtual experience delivered via Augmented, Mixed or Virtual Reality devices; to Virtual Retail Corners in real physical spaces. 



The Real Time Fashion System or RTFS, enhances the customer experience of virtual shopping and optimizes the Virtual Retail production chain with machine learning, AI, deep learning & procedural modelling. It is a vision for a new product design process for companies and independent designers, that leads to the accurate prediction of individual needs & product demand while positively impacting the fashion industry, socially & environmentally, on a global scale.
 

We are committed to creating value not only for the market but also for society! We are redefining the Value Chain for the fashion industry through Applied Research; open innovation and collaboration with industry leaders; the development of sustainable, transparent and traceable technology and business processes; and through market trials for new Distribution Models. 

More Less

Company information as a PDF file