Product master data form the foundation of the larger part of business processes in IT systems. Delayed product master data or data with bad quality often leads to problems in the operational business. If further business branches or international locations are added, the problems usually increase as well.
In big companies, the creation of master data is a complex process with a lot of stake holders involved. Marketing, manufacturing, quality assurance, logistics, sales and controlling – all of these divisions and often many more have to provide information or ensure the adherence to standards and policies. Flaws in the creation of master data can lead to problems in production, logistics or sales, with related high costs. Thoroughness and accurate work are thus important on every stage of the creation process. On the other hand, time is often short – “time to market” is supposed to be as short as possible. Market share is at stake, should the competition launch a similar product first.