Product category: Integrated digital signage solutions
store2be Event Analytics.
Three steps towards data-driven Live Marketing with Event Analytics.
1 Simple setup and measurement at your eventSmartphones with activated WiFi send probe requests in regular intervals that aim to identify networks in their surrounding. Our mobile sensors use these signals for an anonymized analysis of visitor frequencies and dwell times.
2 Analysis in your dashboardThe resulting data is automatically uploaded into your online dashboard. Here, you can view all your Live Marketing metrics: Reach, views, interactions and dwell times.
3 Compare & optimizeA continuous use of Event Analytics enables a detailed comparison of all your locations, events and campaigns. Instead of counting samples or email addresses, you are now measuring standardized KPIs for all your Live Marketing events.