Extreme Networks GmbH

Solmsstr. 83, 60486 Frankfurt
Germany

Hall map

EuroCIS 2018 hall map (Hall 9): stand B70

Fairground map

EuroCIS 2018 fairground map: Hall 9

Our range of products

Product categories

  • 01  Solutions for stores, head office and e-commerce
  • 01.06  Mobile solutions
  • 01.06.08  Beacon technology solutions

Beacon technology solutions

  • 01  Solutions for stores, head office and e-commerce
  • 01.11  Store communication, networks
  • 01.11.01  Store connectivity solutions

Store connectivity solutions

  • 01  Solutions for stores, head office and e-commerce
  • 01.11  Store communication, networks
  • 01.11.03  Wireless store solutions
  • 01  Solutions for stores, head office and e-commerce
  • 01.11  Store communication, networks
  • 01.11.04  Network management

Network management

  • 02  Security equipment
  • 02.02  Surveillance installations
  • 02.02.02  Customer frequency measurement

Customer frequency measurement

  • 03  IT services
  • 03.03  Maintenance of central hardware

Maintenance of central hardware

  • 03  IT services
  • 03.07  Cloud-based IT services

Cloud-based IT services

  • 03  IT services
  • 03.08  IT consulting

IT consulting

  • 03  IT services
  • 03.09  IT security

IT security

Our products

Product category: Wireless store solutions

ExtremeWireless


The ExtremeWireless product suite includes access points, centralised management and appliances that enable the highest density coverage in the most challenging environments and deliver an exceptional experience for users, wherever they roam.

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Product category: Beacon technology solutions, Wireless store solutions, Customer frequency measurement

ExtremeLocation Retail Solution

ExtremeLocation™ allows retailers to identify, engage and provide personalized guest experiences in-store via shoppers’ mobile devices. By collecting contextual analytics from both Wi-Fi and BLE beacon technology, retailers and store associates can better understand guest demographics, shopping patterns, personal preferences, and their exact location in stores, enabling store associates to better engage with customers face-to-face, improve experiences, optimize workflow and store layout, and increase sales.

 

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Company news

Date

Topic

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Feb 19, 2018

ExtremeLocation Empowers Retailers with Contextual Analytics to Engage In-Store Guests, Optimize Store Layout and Increase Revenue

The ever-increasing number of consumers using mobile devices while shopping in-stores has challenged brick-and-mortar retailers to integrate mobile touchpoints along the journey to purchase. To assist retailers with their digital transformation to become the Store of the Future, Extreme Networks, Inc. (Nasdaq: EXTR) today introduced ExtremeLocation™, a solution that allows retailers to identify, engage and provide personalized guest experiences in-store via shoppers’ mobile devices. By collecting contextual analytics from both Wi-Fi and BLE beacon technology, retailers and store associates can better understand guest demographics, shopping patterns, personal preferences, and their exact location in stores, enabling store associates to better engage with customers face-to-face, improve experiences, optimize workflow and store layout, and increase sales. Extreme Networks will be demonstrating this latest technology at its booth #B70 in hall 9 during EuroCIS.

“ExtremeLocation brings a new level of insight to our retail customers who are looking to break down the borders between online and in-store and leverage big data to deliver personalization”, said Patrick Groot Nuelend, Expert for the Retail and Transportation & Logistics Market at Extreme Networks, Inc. “We’re excited to be able to bring a highly scalable solution to the market that combines the power of Wi-Fi and analytics to track shoppers’ behavior and empower store associates in understanding their shoppers, delivering real-time customer support and bringing shoppers closer to the checkout aisle.”

ExtremeLocation’s cloud-hosted technology provides highly scalable, secure and granular location based services allowing retailers to scale thousands of branches and connect to 100,000 access points to gather specific guest and associate analytics. Analytics include, new or repeat visitors, the amount of time spent browsing in-store, heat maps, peak and off-peak hours, visitors to associates ratio per zone, and customer location down to 1 to 2 meters. Using this information, store associates can better serve customer needs and retailers can optimize store layout, product placement, and staffing while also setting predetermined role-based policies. Using the contextual campaign engine, retailers can enable personalized push notifications that engage in-store shoppers helping to increase basket size, or the quantity purchased during the store visit.

Furthermore, with intuitive access and ownership of their own rich shopper analytics, brick-and-mortar retailers have the opportunity to enter the same playing field as pure online-only retailers by mapping online behavior to in-store activity. Therefore, retailers can bridge their on-line and instore experiences, improving brand and customer loyalty while increasing in-store sales.

Key Features:
  • ExtremeLocation Multi-Tier Location Services: Retailers can identify the presence of mobile devices whether or not the devices are connected to Wi-Fi, locate devices based on zones of a store, and position of the devices in the environment based on Wi-Fi triangulation.
  • ExtremeWireless WiNG™: Integrated wireless infrastructure combines both BLE Bluetooth technology and Wi-Fi to connect guests and store associates in stores.
  • Mobile Engagement with Contextual Campaign Engine: This contextual personalization engine gathers analytics and delivers comprehensive insights from BLE beacons that identify who, what, where, and when a shopper enters a store to create a personalized experience.
  • ExtemeGuest™: A comprehensive guest engagement and analytics solution that gathers guest demographic information to allow for personalized messaging.
Miya Knights, Technology Research Director, Planet Retail explains: “We are seeing shifts in the way consumers shop in stores led by digital technology development, where brick-and-mortar retail must keep pace to remain relevant. Any ‘Store of the Future’ strategy must meet and exceed modern customer expectations by bringing the best of ecommerce and online into the physical store. This is the best way for retailers to effectively target and engage today’s consumers at the shelf edge and point of sale. Extreme’s new location-based analytics solution delivers on these requirements by providing retailers with a finer grained, digitally-enabled understanding of customer behavior in the store. Based on the knowledge of each shopper’s location, demographics and preferences, it supports the creation of engaging and compelling physical shopping experiences.”

Meet the Extreme Networks team at booth #B70 in hall 9 during EuroCIS  from February 27th to March 1st to learn more about utilizing the retail solutions ExtremeLocation and ExtremeWireless for your business.

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About us

Company details

Extreme Networks, Inc. (EXTR) delivers software-driven networking solutions that help IT departments everywhere deliver the ultimate business outcome: stronger connections with customers, partners and employees. Wired to wireless, desktop to data center, on premise or through the cloud, we go to extreme measures for our customers in more than 80 countries, delivering 100% insourced call-in technical support to organizations large and small, including some of the world's leading names in business, hospitality, retail, transportation and logistics, education, government, healthcare and manufacturing. Founded in 1996, Extreme is headquartered in San Jose, California. For more information, visit Extreme's website http://www.extremenetworks.com/ or call 1-888-257-3000.

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