Electronic shelf labels are no longer just a simple, passive mechanism for displaying prices. They play a much bigger role in giving information to customers; they are “micro web pages” that display essential data like consumer ratings, in-store or online availability, related products and promotional information.
In-Store Digital Services
With the VUSION Retail IoT platform, digital services cover both e-Commerce pure players and physical stores as each point of sale can have its own mobile site to bring in-store services and promote targeted offers tailored to a specific context (inventory, business hours, weather, sales, etc.). Shoppers can now access a wide range of key information such a product geolocation, in-door navigator, nutritional information…
Scan & Go
Customers do not want to spend too much time waiting in-store, especially at the checkout. With VUSION Pay and its Scan & Go feature, they can now avoid long waiting lines. As the payment and scanning processes are digitized and handled through the shoppers smartphone, additional digital services can be added such as loyalty programs or targeted e-Coupons…