Digital signage for intelligent in-store promotion
The growing demands of customers for an individual, digital shopping experience pose new challenges for retailers. Effective digital signage tools allow promotional content to be targeted to increase customer attention and influence customer journeys at the POS.
Intelligent content control via an innovative technology mix xplace develops solutions for the criteria-based management of promotional and brand content. Our specially developed BEECEEN content management system facilitates the flexible and intelligent control of content. Combining all the relevant touch points at the POS facilitates a targeted and individualised approach to customers at the POS. The following scenarios are conceivable here:
Digital signage and electronic price labels: if the price of an article is set down, the product is automatically promoted on the in-store TV. The "Strawberry" case study very clearly shows how this can look in practice. Digital signage and product advisory terminals: if a customer is searching for a vacuum cleaner on an interactive advisory terminal, matching vacuum cleaner bag offers are also displayed which encourage additional purchases. With the help of these diverse application options that xplace digital signage solutions provide, customer journeys are optimised and customer satisfaction and conversion rates increased.
The xplace head office is located in the university town of Göttingen. Our subsidiaries and sales offices mean that we are represented in almost all key economic areas in Europe. We have also established sales and service partnerships on all the continents of the world to facilitate the implementation of international projects.