xplace GmbH

Tuchmacherweg 12, 37079 Göttingen
Germany

Hall map

EuroCIS 2019 hall map (Hall 10): stand D24

Fairground map

EuroCIS 2019 fairground map: Hall 10

Contact

Marco Wassermann

CEO & co-founder
Consulting & Business Development

Alexander Erlacher

International Sales Director

Our range of products

Product categories

  • 01  Omnichannel / E-Commerce Solutions
  • 01.01  Omnichannel integration

Omnichannel integration

  • 02  Analytics
  • 02.01  Analysis tools for customer data, CRM software

Analysis tools for customer data, CRM software

  • 04  Digital Marketing Solutions
  • 04.08  Digital signage solutions

Our products

Product category: Digital signage solutions

Digital signage for intelligent in-store promotion

The growing demands of customers for an individual, digital shopping experience pose new challenges for retailers. Effective digital signage tools allow promotional content to be targeted to increase customer attention and influence customer journeys at the POS.

Intelligent content control via an innovative technology mix
xplace develops solutions for the criteria-based management of promotional and brand content. Our specially developed BEECEEN content management system facilitates the flexible and intelligent control of content. Combining all the relevant touch points at the POS facilitates a targeted and individualised approach to customers at the POS. The following scenarios are conceivable here:  

Digital signage and electronic price labels: if the price of an article is set down, the product is automatically promoted on the in-store TV. The "Strawberry" case study very clearly shows how this can look in practice.
Digital signage and product advisory terminals: if a customer is searching for a vacuum cleaner on an interactive advisory terminal, matching vacuum cleaner bag offers are also displayed which encourage additional purchases.
With the help of these diverse application options that xplace digital signage solutions provide, customer journeys are optimised and customer satisfaction and conversion rates increased.

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About us

Company details

The xplace head office is located in the university town of Göttingen. Our subsidiaries and sales offices mean that we are represented in almost all key economic areas in Europe. We have also established sales and service partnerships on all the continents of the world to facilitate the implementation of international projects.

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Company data

Number of employees

100-499

Foundation

2002

Area of business
  • IT services
  • Research and Consultancies