is an advanced in-store analytics and engagement
platform able to measure and analyse in real-time
and with high precision how shoppers move
and interact with products in a grocery store, improving store performances
By tracking shopping carts and baskets, RetailerIN maps the full customer journey
inside the store from the moment customer enters the store through to check-out (integrating, thus, with sales data
to know conversion of aisles, zones, areas etc.).
RetailerIN brings intelligence to:
- customer behaviour and layout optimisation: analysing and segmenting each shopping session inside the store and identifying the high-traffic spots;
- operations management: monitoring queues at check-out and at served-areas, and availability of carts and baskets;
- loss prevention: analysing and recognising suspicious behaviour patterns and sending real-time alerts when carts/baskets try to exit un-authorised areas,
- in-store engagement: delivering location-based content (e.g. promo) on shoppers' smartphones.