The usual background noise consisting of sped-up format music, scanner sounds, a babble of voices and clattering shopping trolleys means continuous stress for your customers and staff, since 40% of all environmental impressions are perceived through the ears. To reduce the acoustic stress, we have developed psychologically effective functional music specially optimised for retail. It is played right at the edge of human perception. Our sound has a decelerating effect, relaxes your customers and is proven to boost sales.
In the retail environment, information constantly emerges that requires an immediate reaction from your employees. Whether a customer uses a service bell, the queue for the till becomes too long, the reverse vending machine goes on strike or one of your refrigerators reports an error, the ReAct Call to Action platform ensures that this information reaches the competent employee in real-time.
ReAct Communicator One app – many terminal devices
We use modern smart watches, mobile telephones or tablets to ensure smooth communication in your market. You and your staff remain in permanent, frictionless contact via the ReAct app. With pre-defined text messages or via simple speech messages.
Hamburger Ideenschmiede Responsive Acoustics GmbH (ReAct) was founded in 2014. Our vision: to revolutionise acoustic staging and communication at the point of sale and to make stationary retail fit for the future. For many years, the founders have occupied themselves scientifically and professionally with the psychological effect of sound and have identified acoustic patterns that can be used to give targeted support to the consumer behaviour of customers on sales floors.