DWD Concepts GmbH

Auf dem Brümmer 2a, 44149 Dortmund
Telephone +49 231 993318-0
Fax +49 231 993318-29

Hall map

EuroCIS 2019 hall map (Hall 10): stand D14A

Fairground map

EuroCIS 2019 fairground map: Hall 10


Peter Liesenhoff

+49 231 99 33 18 0


Our range of products

Product categories

  • 04  Digital Marketing Solutions
  • 04.07  Smart fitting rooms

Smart fitting rooms

  • 04  Digital Marketing Solutions
  • 04.08  Digital signage solutions

Digital signage solutions

  • 10  Price labelling
  • 10.01  Electronic shelf labels (ESL)

Electronic shelf labels (ESL)

Our products

Product category: Electronic shelf labels (ESL), Digital signage solutions

Connect your shelf

With the latest invention, the "INWI plus System", the manufacturer from Dortmund offers a low voltage power rail with direct contact for almost every shelving system. It is a perfect way to provide electricity exactly where it is needed. And it works for refitting existing shelves as well as for new shelves.

The focus of the INWI plus power rail system (1) lies on the almost invisible power rail. Once installed, it supplies power for LED luminaires (2), digital price tags (ESL (3)), tablets and digital signage screens (4). Consequently the INWI plus system offers an overall concept geared to the future.

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Product category: Smart fitting rooms

Light in the Locker Room

There is a place in the textile retail industry that has been neglected in the past - the locker room. Nowadays more and more emphasis is put on a comfortable atmosphere and/or a trendy design in the cabin area. Unfortunately, the dressing room itself is still eking out its existence in a bad light - although it is the first place where purchase decisions are made.
DWD Concepts GmbH from Dortmund offers a controllable, full-surface cabin illumination which allows the customer to adjust the colour temperature of the light, like daylight, candle light, etc.
Increase your sales with the ingenious lighting systems from DWD Concepts.

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About us

Company details

DWD Concepts - the Dortmund based, owner-managed company is a specialist for creating a stylish and sales-promoting atmosphere at the POS. With its customer-specific LED systems DWD demonstrates a feel for the latest technological developments and lighting trends.

One of the product highlights is the almost invisible low-voltage power rail (INWI®). This bespoke power supply system is a perfect match for integrating linear LED shelf luminaires into shop shelves.
Shelf bottoms can be moved to another position in seconds, luminaires can be connected to the power rail by every employee instead of hiring expensive electricians. No wires are longer than the depth of your shelf, untangling a mess of cables is a thing of the past. The customer can choose from eleven different types of INWI® power rail systems which fit into almost every existing shelving system.

In order to guarantee a perfect product illumination for a wide range of products and the different branches of trade DWD offers a huge variety of linear LED luminaires for all kinds of shelf types. The inhouse R&D and production guarantees a quick solution for special projects. Prototypes can be developed and produced within a few days.

Internationally known and successful brands and companies rely on INWI lighting systems.

· Excellent price-performance ratio with high flexibility.
· Professional competence and experience in large-scale projects and creative solutions.
· Own development & manufacture of high quality lighting systems.
· Customized luminaires for shelves, showcase, displays, as well as for special applications.
· Easy to install and economical lighting solutions

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Company data



Area of business

Solutions for stores, head office and e-commerce