Telefónica Germany NEXT GmbH

Georg-Brauchle-Ring 50, 80992 München

Hall map

EuroCIS 2019 hall map (Hall 9): stand D65

Fairground map

EuroCIS 2019 fairground map: Hall 9

Our range of products

Product categories

  • 02  Analytics
  • 02.04  Customer tracking

Our products

Product category: Customer tracking

Transport Analytics

Gain new insights into the way people in Germany move around – using anonymized mobile phone data. Target your offers, locations and routes toward genuine demand based on the strictest data privacy standards.

Plan new transport routes, methods and capacities on the basis of detailed insights into the mobility needs of different customer segments. Optimize your routing and transport services, including seasonal and event-based fluctuations.

Urban planning
Understand how different population groups move and evaluate, how different infrastructure measures affect traffic flows. Automate the recording of emissions in the transport sector.

Out-of-home advertising
Optimize advertising locations when addressing specific customer segments. Adapt digital advertisements to passing user groups over the course of the day.

More Less

Product category: Customer tracking

In-store analytics for retail

with MiNODES

Retail is in the process of digitization. In-store analytics can provide crucial insights for succeeding in business with local retail, tourism and transport services.

Working with the expertise of our subsidiary MiNODES in Berlin, we offer the right technology for achieving results in compliance with data privacy.

Using mobile advertising and retargeting solutions, we can address your customers reliably, even a long time after having left your shop.

Retail analytics
How much time do your visitors spend in your shop, which routes do they take, who comes back and how does it all affect your sales? Using WiFi-sensor-based retail analytics, you can see clearly what happens in your store and you clearly compare how your sites are performing. Use these insights to optimize displays of goods, staff planning and drive decisions based on solid data.

Aside from beacons, Telefónica NEXT offers other mobile advertising solutions such as location-based messaging and geofencing with O2 More Local, as well as mobile display services that make your campaigns even more efficient.

More Less

Product category: Customer tracking

Site analysis

Information based on anonymized mobile phone data helps you to understand how and where your target group moves around outside your shop. You can use this knowledge to evaluate and compore new locations and optimize existing ones in terms of product range, marketing and pricing.

More Less

About us

Company details

Your partner for digital business

We are an entrepreneurial spin-off of Telefónica Germany, a leading mobile communications provider in Germany, with 45 million mobile lines. In an agile start-up environment, we develop innovations in the areas of big data, audience targeting, and the Internet of things.

We work passionately on new solutions at the intersection of consumer insights and digital technologies. We help you make relevant offers to your customers at the right time and place. We support you in creating new, intelligent products that delight your customers.

In doing so, we always adhere to strict data protection requirements and often even exceed them. We want to make our world smarter – to the benefit of our partners, their customers, and for a better life for each one of us.

More Less