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SymphonyEYC France S.A.S. Symphony RetailAI

37, rue du Colonel Pierre Avia, 75015 Paris

This company is co-exhibitor of

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EuroCIS 2019 hall map (Hall 10): stand A42

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EuroCIS 2019 fairground map: Hall 10

Our range of products

Product categories

  • 06  Merchandise management (ERP)
  • 06.01  Merchandise systems, ERP solutions

Our products

Product category: Merchandise systems, ERP solutions

SR Retailer Collaboration

It’s a simple equation. When manufacturers work together with retailers, they drive better results. That’s why we designed our SR Retailer Collaboration solution to make it easy for manufacturers and retailers to get on the same page. With a shared view into real-time data and insights, manufacturers can get the most from their trade funds and ensure retailers are working in tandem to improve results.

Our solutions support joint business and category management planning and establish a common language between retailers and manufacturers. Having access to a “single view of the truth” allows both parties to stay in sync and execute coordinated marketing efforts. With stronger, technology-enabled relationships with retailers, campaigns are more effective and both parties get the most out of their promotional investments. It just adds up.

Key Capabilities

  • Optimize marketing spend
  • A shared platform for manufacturer-retailer collaboration
  • A unified view of insights to align activities
  • Support more customer-focused decisions
Key Benefits

  • Improves joint business, category and marketing planning
  • Increases productivity through more efficient use of category managers’ time
  • Both manufacturer and retailer can achieve higher ROI from promotional investments

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Product category: Merchandise systems, ERP solutions

SR Joint Business Planning

Improve shopper-driven planning with retailers. Create assortments aligned with shopper behavior.
Business planning with your retail partners doesn’t have to be so hard. Yet typically it is expensive and disconnected from detailed category planning and execution. Symphony RetailAI, in association with The Partnering Group, simplifies this collaborative process by applying a proven customer-centric platform to a joint business planning solution. Our SR Joint Business Planning solution simulates best practices and process consulting and combines strategic planning with execution, enhancing productivity and growth for both manufacturers and retailers. The result? Increased shopper satisfaction and more sales.

Our solution enables CPG manufacturers and their retail partners to store information in a shared platform. As a manufacturer account manager, you’ll more easily collaborate with retail category managers using a single system to develop targeted assortments that match what shoppers want. It’s a powerful solution that paves the way for ongoing, collaborative innovation in product development, distribution and promotions.

Key Capabilities

  • Utilizes best practices and process consulting
  • Coordinates plans through a single system and “one version of the truth”
  • Provides actionable insights for making better, faster decisions
  • Monitors plan performance through shared metrics
Key Benefits

  • Improves assortments and satisfies shoppers
  • Enhances partnering, productivity and growth between suppliers and retailers
  • Increases efficiency allowing manufacturers to perform 10X the number of joint business plans
  • Automates customer and market data into DPSM decisions

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Product category: Merchandise systems, ERP solutions

SR Product Innovation

Product innovation doesn’t have to be risky.
A sad fact. Consumer packaged goods (CPG) manufacturers spend a lot on product innovation, yet approximately 50% of these new products get taken off the shelf within six months and another 25% — totaling a whopping 75% — in a year’s time. There’s nothing innovative about that. The problem is partly a result of focus groups that simply do not represent a large enough sample. In addition, forecasts have traditionally used systems that include many (inaccurate) assumptions that are not vetted with real customer feedback.

Our SR Product Innovation+ changes all this. We utilize a targeted augmented reality survey to over 100,000 customers — not just 100 people or less as is standard. These customers have been specifically identified as having the right buying behavior to give appropriate feedback. We pose questions such as: Is this product something you would buy? Are the benefits of this new product better than the product you buy today? Where in the store would you expect to find this product? This flips the current “innovation” model from one of making broad, risky assumptions using flawed statistical models to an end-to-end, fact-based process solidly founded on customer input. But we don’t stop there. Next, we run test launches in the store and evaluate the uptake of an item, suggesting ways for improvement as needed. The entire product launch is benchmarked and we even circle back to customers again to remind them the product they helped design! So, innovate with much less spending, in half the time, with the confidence gained by removing guesswork.

Key Capabilities

  • Users track the end-to-end innovation process, ensuring all goals and milestones planned and effectively managed
  • Simple and fast virtual reality product concept testing online enables localization without “being there”
  • Maintains a system of records to learn from previous launches, wins and watch outs. Predictive analytics help manufacturers define the right product at the right time
  • Support more customer-focused decisions
Key Benefits

  • CPGs gain real customer insights to validate and identify the customer need and validate the business
  • Customer Fact-based decision making for store trails and benchmark roll out
  • Better ROI through best-in-class answers
  • Test before you invest. Side-by-side virtual testing enables shoppers to tell you what they like best

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About us

Company details

Symphony RetailAI is the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, from customer intelligence to personalized marketing, and merchandising and category management, to supply chain and retail operations.

Our organization is innovating rapidly to drive faster, more profitable decisions through AI, machine learning and voice technologies. We are trusted by over 1,200 organizations including 15 of the world’s 25 largest grocery retailers, thousands of retail brands, and hundreds of national and regional chains worldwide to help solve their toughest business problems, through AI-powered customer intelligence and retail solutions.

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