Identificación y Sensorización S.L. VISUAL COUNTER

C/ Julian Camarillo 53, Planta 3, Oficina 4, 28037 Madrid
Spain
Telephone +34 91 375 0695, +34 66 7575638
hpanadero@visualcounter.com

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Visual Counter Retail solutionsVisual Counter solutions for retail sector

Hall map

EuroCIS 2022 hall map (Hall 10): stand D28

Fairground map

EuroCIS 2022 fairground map: Hall 10

Our range of products

Product categories

  • 02  Analytics
  • 02.04  Customer tracking
  • 04  Digital Marketing Solutions
  • 04.07  Smart fitting rooms

Smart fitting rooms

  • 16  Surveillance Installations
  • 16.02  Customer frequency measurement

Customer frequency measurement

Our products

Product category: Customer tracking, Customer frequency measurement

VC.VISION.5D

VISUALCOUNTER.VISION.5D is a solution for customer flow analysis in commercial areas. The most accurate (99%) and reliable people counting solution on the market

LATEST GENERATION ToF (TIME-OF-FLIGHT) TECHNOLOGY
Innovative `Time of Flight´ technology that creates a high-resolution and accurate 3D image (with no GDPR impact) based on infrared rays reflected from the surroundings
MAXIMUM ACCURACY WITH ARTIFICIAL VISION ALGORITHMS
Processing algorithms based on neural networks and fuzzy logic that make it the most accurate people counting system on the market (>99%)
CUSTOMER SEGMENTATION AND GROUPING BEHAVIOUR
Customer path tracking, object identification and customer segmentation by height and grouping behaviour (individuals, couples and groups/families)
SMARTPHONE DETECTION AND TRACKING
Integrated module for detection and tracking of smartphones
WAITING IN QUEUE MANAGEMENT
Monitoring of people in queues and their waiting time
IP / IoT / M2M CLOUD-NATIVE COMMUNICATIONS
IP communications (Ethernet PoE, WiFi) and IoT/M2M native modules (LTE-M 4G / NB-IoT 4G / 5G)
STAFF IDENTIFICATION
Variety of integrated technologies for the 'identification and exclusion of employees': RFID, Bluetooth, IR, Mobile app, NFC
EASY DATA INTEGRATION
Flexible data integration (API, text csv, xml, JSON, web services)
INTERNAL STORAGE OF HISTORIC DATA
Historic data storage up to a maximum of 400 days
REMOTE AND CENTRALISED CLOUD MANAGEMENT
Remote cloud management of an unlimited network of devices

COMMERCIAL AREA BEHAVIOURAL ANALYTICS
PEOPLE COUNTING AND CUSTOMER PATHS

  • Daily/weekly/monthly traffic paths
  • Customer grouping behaviour
  • Occupation of the commercial area
  • Counting of people crossing and interested in the window display
DETECTION AND TRACKING OF SMARTPHONES
  • Rate of attraction into the shop's commercial environment
  • Visits and usual paths in department areas
  • Dwell time in the shop and its different departments
  • Returning customer rate / loyalty
  • Maps of activity and movement in the commercial area
WAITING IN QUEUE MANAGEMENT
  • Identification of the number of people waiting in queues
  • Estimation of the average waiting time and drop-out rate
IDENTIFICATION OF EMPLOYEES
  • Identification or exclusion of employees
  • Different integrated technologies:RFID, Bluetooth, IR, Mobile app, NFC
IOT - CLOUD SERVICES
  • Cloud IoT architecture and platform with possibility of predictive and big data analytics services

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Product category: Customer tracking

VC.TRAKER

The VISUALCOUNTER.TRACKER solution allows the anonymous detection and passive tracking of people through their smartphone WIFI or bluetooth communications active

ANALYSIS OF CUSTOMER FLOW IN COMMERCIAL AREAS
Permits the analysis of people flow within the commercial area without connecting their mobile device to any network, and it is imperceptible to the customer
HOW DOES IT WORK
Each smartphone sends "Hello" to WiFi/Bluetooth networks, while remaining anonymous and being unambiguously identified by its 'MAC' address, which is is public but not linked to any other personal data, so it is exempt from the personal data protection (GDPR) register
GROWING NUMBER OF TRACKABLE CUSTOMERS
The number of mobile devices with a Bluetooth or WiFi communications interface is growing exponentially by the day, which is dramatically increasing the amount of data for the potential analysis
MODELS ADAPTABLE TO THE BUSINESS ENVIRONMENT
a. VC.Tracker-Micro: Coverage approximately 200 m2
b. VC.Tracker-Extended: Coverage approximately 2000 m2
FREE USE BANDS
Bluetooth and WiFi technologies use bands of the free use spectrum, which do not need a licence, permission or registration
EASY DATA INTEGRATION
Flexible data integration with all the customer data processing profiles (csv, xml, web services)
CENTRALISED MANAGEMENT
Unlimited number of devices managed from a single centralised server in the cloud or corporate server on the Intranet, through the statistical management web application VC.Dashboard

BEHAVIOURAL ANALYSIS OF CUSTOMERS IN COMMERCIAL AREAS
  • Presence of customers in differentiated commercial areas with entry/exit times
  • Usual paths within the commercial area
  • Overall dwell time in departmental and commercial areas
  • Customer categorisation (loyalty): daily, weekly, new, occasional, potential, etc.
  • Estimation of the occupation and distribution at any moment in the commercial area
  • Cross visiting between different departmental areas or business areas

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Product category: Customer frequency measurement

VC.ANALYTICS

VISUALCOUNTER.ANALYTICS is a web analytics dashboard for management of KPIs for traffic, flow, customer behaviour and business ratios

INFORMATION ON CUSTOMER TRAFFIC AND MOVEMENT
Integration of customer traffic and movement data from the VC.Vision-5D and VC.Vision-2D/3D solutions
ANALYTICS OF CUSTOMER FLOW AND BEHAVIOUR
Integration of customer movement data (activity maps, paths, visiting areas, attraction potential customer ratio, stay time, fidelity) from the smartphone wifi tracking solution
COUNTING CATEGORIES AND GROUPING BEHAVIOUR
Integration of people counting categories (customers, staff, adults, kids, babycarts, shopping carts, vehicles) and grouping information (individuals, pairs and groups/families)
ADVERTISING CHANNELS AND WINDOW DISPLAY AUDIENCE
Integration of customer movement data in advertising and window display areas from the VC.Area-Sense solution
USE OF FITTING ROOMS AND CLEANING MANAGEMENT
Integration of fitting room use and cleaning event management data with the VC.FitRoom and VC.Clean-Manager solutions
MANAGEMENT OF WAITING TIMES IN QUEUES
Integration of data of customers waiting and waiting time in service or sales queues from the VC.Line-View solution
IOT - CLOUD SERVICES
IoT Cloud architecture platform with the possibility of predictive and big data analytics services
EXTERNAL DATA AGGREGATION
Possibility to incorporate external business data
MULTIPLATFORM AND MULTILANGUAGE
Multiplatform and in multiple languages (ES/EN/PT/FR)

ANALYTICS BUSINESS INDICATORS IN COMMERCIAL AREAS
  • Performance of the commercial area in real-time
  • Traffic patterns by time periods
  • Customer dwell time
  • Attraction ratio (visits) compared to the potential customers from the surroundings
  • Reduction of waiting times in payment queues
  • Detection/exclusion of employees
  • Grouping info (individuals, pairs and groups/families)
  • Integration of external data (receipts, staff) for the calculation of conversion ratios
  • Visit ratio of departmental áreas
  • Comparatives between shops, brands, regions, etc
  • Advertising channels and window display audience
  • Analysis of hot and cold commercial areas
  • Usual customer paths
  • Degree of customer loyalty and return ratio
  • Management of fitting room and toilet use
  • Management of energy, cleaning and security resources
  • Weather influence

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Product category: Customer tracking, Customer frequency measurement

VC.ACTIVITY

VISUALCOUNTER.ACTIVITY a retail in-store customer analysis solution for queues, commercial areas and sale points

ANALYTICS OF CUSTOMER BEHAVIOUR IN RETAIL CUSTOMER FLOW MONITORING
Information about the number of customers visiting and stay-time in specific commercial areas of interest excluding staff
ACTIVITY MAPS
Information about customer paths and hot commercial points inside the monitored areas
OPERATIONAL NOTIFICATIONS/ALARMS
Option to generate notifications or alarms in real-time to the service or sale point management staff, by means of an App or Smartwatch
LATEST GENERATION TECHNOLOGIES AND ALGORITHMS
Innovative ´Time of Flight´ technology that creates a high-resolution and accurate 3-D image (with no GDPR impact) based on infrared rays reflected from the surroundings
Processing algorithms based on neural networks and fuzzy logic that allow maximum data accuracy to be obtained

ANALYTICS OF QUEUES AND WAITING TIMES IN COMMERCIAL AREAS

QUEUEING BEHAVIOUR ANALYTICS
• Identification of the number of people waiting in queues
• Estimation of the average waiting time in queues
• Service time at the sale points
• Queue drop-out rate
CUSTOMER EXPERIENCE
• Improves the customer's experience by preventing the congestion of customers waiting in queues to be attended to
BUSINESS OPERATIONS
• Optimises the number of open service or sale points to comply with that previously established contractually or by the service quality policy
• Optimises the number of open service or sale points to prevent cost overruns due to unnecessary staffing when low levels of assistance are required

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Product category: Smart fitting rooms

VC.FITROOM

Fitting room occupation management solution by means of intelligent and invisible presence sensors. Maximum privacy with the innovative radar technology of the sensors that passes through walls and ceilings

INFORMATION IN REAL-TIME
Shows the occupation of the fitting rooms in real-time on a monitor in the entry area
OCCUPATION ANALYTICS
The presence sensors use innovative radar technology to detect the presence of customers through walls and ceilings, without intruding in anyway on the customer's privacy
CENTRALISED MANAGEMENT
Unlimited number of fitting rooms managed from a single centralised server in the cloud or corporate server on the Intranet
DATA INTEGRATION
Flexible data integration with business management systems and mobile applications (csv, xml, web services)
ENVIRONMENTALLY INTEGRATED DESIGN
‘Invisible’ to the customer and adapted to any architectural environment
SCALABLE TECHNOLOGY
[PLUS ASSIST]
Integration with call button inside the fitting room, which the employees receive so that they can provide personalised assistance
[PLUS MONITOR]
Integration with light signals inside the fitting rooms to indicate their availability in real-time
[PLUS SMART]
Integration with intelligent touch screens so that the customer can consult recommendations and available sizes

IMPROVEMENT OF THE CUSTOMER'S PURCHASE EXPE-RIENCE AND OPTIMISATION OF OPERATING COSTS
  • Improves the customer's purchase experience, enhancing the potential for a sales increase
  • Proactive reduction of waiting times in fitting rooms
  • Prioritises customer service through optimal management of the use of the fitting rooms and assistance in them by staff
  • Reduces opportunities for theft as it is seen as a controlled commercial area
  • Optimal management of staff and stock
  • Measurement of the direct impact of promotions, advertising and discounts

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About us

Company portrait

About us?
Spanish Engineering Company with more than 20 years in the IT sector.
Our speciality is the design, manufacture and marketing of flow analysis solutions for people / passengers in sectors as diverse as retail, banking, public transport, airports, museums, etc.
At present, the installed solutions fleet exceeds 80,000 units in more than 80 countries.

What do we do?
Through its Engineering Department, VISUALCOUNTER has the ability to effectively solve any of the technical approaches related to its activity sector.
Equipped with the most advanced technological resources, we have a highly qualified human team capable of solving, in an integral and rigorous manner, any customer request.
Our combination of experience, seriousness, philosophy of work and resources, has been created in order to enable the optimisation of costs, deadlines and quality, turning challenges that otherwise seemed unattainable into reality.
 
Where we are?
Our scope of action is, both in the national territory with a continuous and solid process of expansion, the provision of a leading position for over 15 years, and in the international scope, the coverage of leading markets such as the European, Asian, American and African, with the ability to deliver any of our products anywhere in the world

What is our goal?
In essence, VISUALCOUNTER’s quality policy is aimed at satisfying the needs and expectations of our customers, committing ourselves to the development of efficient and sustainable new processes that ensure our expansion in the market and offering in any case the best quality price.